Author name: Michael Baginski

VIRTUOSO ON TOUR: Events deliver deep dive into latest luxury trends

By MICHAEL BAGINSKI/ Virtuoso On Tour Canada events concluded Wednesday in Toronto, with the leading luxury network welcoming member agencies, advisors and preferred partners over two days at the Fairmont Royal York Hotel. The gathering followed a similar event in Vancouver at the Fairmont Pacific Rim March 31-April 1. Together, 180 advisors and 135 partners took part.

DOING IT DIFFERENTLY: Agents get – and give – the goods on Guadeloupe

By MICHAEL BAGINSKI/ In late March, the Guadeloupe Tourism Committee (GTC) hosted five accomplished travel advisors from Ontario to help them get to know the Caribbean islands intimately and in person – and to share what they learned as the French-Caribbean destination continues to make inroads in English-speaking Canada.

GUADELOUPE, EH!: An English-speaking guide to a French Caribbean gem

By MICHAEL BAGINSKI/ Start with the name. It’s Guad-el-oup – which is to say, not Guad-a -loup-eh (a city in Mexico). You could call it “the biggest small island in the Caribbean,” as some inhabitants boast, or, better still, just call it Gwada, as the locals do in their creole dialect.

LISTENING IN: The gospel of Primal Scream

By MICHAEL BAGINSKI/ Last summer I shared my discovery of the year (which held for the rest of the calendar) – a “brand new” 30-year-old band from Scotland I had managed to miss before, prompting an enraged Scottish fellow to point at me at a trade show in Mexico of all places and yell – in full, glorious brogue – “How could ya ha’ missed Primal Scream?”

LISTENING IN: Hey, where did he go?

By MICHAEL BAGINSKI/ With St. Patrick’s Day past, and the appreciation of Irish culture having hit its zenith in mid March, it behooves us to remember that the Emerald’s isle’s musical contributions to the world can’t simply be pigeonholed into ethereal folk songs or and lively jigs and reels (“trad” – traditional – music as it is called).

MORE THAN GAMING: Discovering Nevada beyond the Vegas Strip

By MICHAEL BAGINSKI /- Travel Nevada and its partners showed Canadians how to “Get a Little Out There” with a cross-country road show to Toronto, Montreal and Calgary last week, engaging with travel advisors and trade partners, as well as exhibiting at the Calgary Outdoor Adventure & Travel Show.

LOS CABOS CALLING CANADA: Record lift cements status as core market

By MICHAEL BAGINSKI/ With record visitations by Canadians in 2025 and this country accounting for 9.3% of all international visitors to Los Cabos, Canada has become the second-largest international source market for the west coast Mexican destination (after the U.S.), say tourism officials. And with airlift continuing to grow, there is no end in sight.

LISTENING IN: Remembering Neil Sedaka

Lost in the fog of war was the loss late last month of Neil Sedaka, the singer-songwriter whose boyish soprano and bright melodies made him a top act in the early years of rock ‘n’ roll and led to a second run of success in the 1970s with hits that included hits like “Breaking Up Is Hard to Do” and “Laughter in the Rain.” He was 86.

LISTENING IN: If Stevie and Lindsey were Irish

By Michael Baginski/ If you frequent the Internet, you’ll no doubt have come across the new “if such and such was performed by so and so” trend. Pink Floyd as Dire Straits, Perry Como as Metallica, and so forth. Don’t hate me, but I’ve pulled one of these stylistic AI remakes to celebrate St. Patrick’s Day (March 17) this year: Fleetwood Mac if it was an Irish folk song.

LISTENING IN: McCartney a man on the run

A collection of Paul McCartney instruments, outfits, handwritten lyrics, unseen photos and tour memorabilia will be part of an exhibit at the Rock & Roll Hall of Fame this summer, billed as the first major museum show to feature McCartney and Wings.

OOKY WEATHER IDEAL FOR OUTDOOR ADVENTURE SHOW

By Michael Baginski/ There wasn’t a foot of snow and bitter cold like at the recent Golf show, but rain, slush and general ookyness in Toronto over the weekend made an equally compelling case for winter-weary visitors to the annual Outdoor Adventure Show to find their inspiration to go somewhere else.

LISTENING IN: That hypnotizin’ David Wilcox

By Michael Baginski/ I’ve certainly never forgotten David Wilcox, but it took a Petro-Canada commercial during the Winter Olympics backed by “Do the Bearcat” to nudge the Canadian treasure back into my current consciousness.

KUNG HEI FAT CHOY: Hong Kong welcomes Year of the Horse

By Michael Baginski/ Few cities embrace the Chinese New Year with the same energy and colour as Hong Kong. It even extends to foreign lands, including Canada, where the Hong Kong Tourism Board celebrated last week with a lengthy list of trade friends atop the Scotia Plaza in Toronto.

LISTENING IN: Boston and 1976 still more than a feeling

By Michael Baginski/ In case you missed it, I regret to inform that 50 years have transpired since 1976 – a fact I myself realized when I read that it’s been half a century since Boston’s classic debut record, but also a year that featured dozens of bands and songs that still resonate today (read on!)

KEEPING THE LIGHTS ON: Brand USA affirms commitment to Canada

By Michael Baginski/ With the likes of Arizona, Colorado, Miami, and Myrtle Beach in town over the past week, the time was perfect for Brand USA to tag along on its own trade mission to Toronto – an effort designed to help “keep the lights on,” according to the US destination marketing organization.

ROCKY MOUNTAIN HIGH: Colorado feeling festive in 2026

By Michael Baginski/ Colorado is set to double down on the festivities this year: not only is the Rocky Mountain state celebrating America 250, the country’s 250th anniversary, but the state has its own 150th birthday on the calendar.

RAISING ARIZONA: ‘We’ve been coming here for years,’ state reminds Canada

By Michael Baginski/ The Arizona Office of Tourism called in Canada this week – an annual reverse migration to Toronto and Vancouver designed to emphasize the state’s long-standing relationship with this country, unperturbed by any other rhetoric that may be emanating across the 49th parallel.

READY WHEN YOU ARE: Miami ‘something different’ in the U.S.

By Michael Baginski/ The salsa dancing inside contrasted with the foot of snow and bitter temperature outside the Lula Lounge in Toronto last week as a small delegation representing Miami tourism reacquainted with close to 80 members of the Canadian travel trade who brave the weather for a colourful evening.

GETTING IN THE SWING OF THINGS: Golf show inspires weary-winter Canadians

By Michael Baginski/ With two feet of snow and wind chill of -30 outside, a young Canadian’s fancy turns to thoughts of… golf. And so it was over the weekend at the Toronto Golf and Travel Show, where the travel trade from this country, and further afield, turned out to inspire thousands of winter-weary attendees dreaming of escape to a sunny destination – and an emerald green golf course.

LISTENING IN: Eagles Greatest Hits soars to unprecedented heights

By Michael Baginski/ The Eagles have landed… the best-selling album in the history of the United States. Always mooted as one of the top-selling albums of all time, The Eagles’ “Their Greatest Hits (1971-75)” was officially certified by the Recording Industry Association of America this week for having sold 40 million copies – quadruple diamond – the first record to have done so.

CAN-AM DAYS 2026: Myrtle Beach’s ‘secret sauce’ that keeps Canadian coming back

By Michael Baginski/ It’s a love affair that’s been going on for 65 years. That’s how long Myrtle Beach has been hosting – and Canadians attending – Can-Am Days in the coastal South Carolina city. Of, course, Canadians were acquainted with the Grand Strand long before the 1961 festival launched, but that’s when the relationship got serious.

LISTENING IN: How do we sleep while our beds are burning?

By Michael Baginski/ Rob Hirst, the drummer for Midnight Oil, died this week at age 70, but the great Aussie band had already been in the back of my mind for awhile now. In these crazy days of Trump, wars, kidnappings, wild weather and “cats and dogs living together” (as Bill Murray said in “Ghostbusters”), it really does seem like our “beds are burning.”

BUST OR BOOM FOR CARIBBEAN HOTSPOTS?

By Michael Baginski/ Some Canadians are rethinking plans to visit parts of the Caribbean in the wake of military action and threats from the United States in the region. Among the affected destinations are Aruba and Curaçao, two islands off the coast of Venezuela, where the U.S. launched a strike and captured its president about two weeks ago.

LET IT SNOW: Will winter storm warm up Canadians’ Caribbean travel desires?

By Michael Baginski/ As up to 30 cm. of snow was dropping my head (and all southern Ontarians) on Thursday, I was reminded of the travel wisdom of a long-ago president of Signature Vacations, who exclaimed: “We’re hoping for a lot of snow – but not so much that people can’t drive to the airport to leave.”

LISTENING IN: This song is about Carly

By Michael Baginski/ It doesn’t seem right that it was only as recently 2022 that the great Carly Simon was inducted into the Rock & Roll Hall of Fame. After all, the New York (City)-born singer had 13 top 40 hits in the 1970s and ‘80s, notably including the theme song for the James Bond film “Nobody Does It Better” – song that summed up her career

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