The transformative power of Artificial Intelligence (AI) and its role in shaping the future of Travel & Tourism are examined in new reports by the World Travel & Tourism Council, which cites its commitment to a digital future that prioritizes safety, ethical considerations, and responsible AI adoption.
Developed with Microsoft and released during the recent UN General Assembly in New York, the final two reports of the series on Artificial Intelligence, are entitled “Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance” and “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,”
The former delves into the potential risks associated with AI deployment and offers strategies for establishing frameworks that promote transparency, accountability, and fairness.
From addressing bias and discrimination to ensuring human oversight of AI systems, the report empowers organizations to harness the power of AI responsibly.
In the fourth and final instalment, “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” WTTC provides a detailed overview of the AI ecosystem across key countries and international organizations.
It shows how policymakers are navigating the AI landscape and shaping regulations and strategies to foster AI innovation, while ensuring its ethical and responsible use.
Julia Simpson, WTTC President & CEO, said: “In a rapidly evolving landscape, AI emerges as a catalyst for positive change. The insights provided in these reports demonstrate that AI is not just a technological advancement; it is a strategic tool that can personalize customer experiences, drive sustainable improvements, and shape the future of Travel & Tourism.
“AI is already being used across our sector with incredible results. Several major hotel groups including Iberostar are using AI to monitor and reduce food waste, which recently resulted not only in a 27% cost saving but prevented thousands of kilos of unwanted food going to landfill. “
Julie Shainock, Managing Director, Travel, Transport, & Logistics Industry for Microsoft said: “We are seeing AI being embraced across the entire travel eco-system enhancing the customer experience, the employee experience and also driving more efficiency in operations, but we know we are only at the beginning of the journey.
“We are excited to see what the future holds as AI becomes more widely adopted to automate the more mundane tasks of travel and harness the true spirit of travel, to elevate the human experience.”
According to WTTC, AI has the power to revolutionize how businesses in the Travel & Tourism sector operate, offering immense opportunities for growth and innovation.
Both reports underscore the urgent need for Travel & Tourism businesses to embrace AI as a strategic priority, investing in talent and fostering collaboration between humans and AI.
But despite the sector’s increasing recognition of AI’s potential, challenges such as AI-skilled workforce shortages in the Travel & Tourism sector persist, highlighting the importance of proactive measures to overcome barriers to adoption.
As AI continues to reshape the world, WTTC says it will remain at the forefront, advocating for safe, ethical, and inclusive AI innovation.
The reports can be accessed HERE.