In celebration of National Waffle Day on Aug. 24, Choice Hotels International, one of the world’s largest lodging franchisors, and its flagship hotel brand, Comfort Hotels, cast a spotlight on North American’s love for waffles with a survey that revealed the breakfast staple is far more than a morning meal – rather a cherished symbol of travel, connection, and joy.
Nearly three in four survey respondents (74%) say a relaxing breakfast is essential to a great vacation, and 66% rank breakfast among their favourite family travel memories. While only 18% typically sit down for breakfast on a weekday, that number soars to 63% when on vacation – proof that waffles aren’t just food, they’re a vacation breakfast staple.
But this affection runs deeper than just enjoyment. More than three in four respondents (78%) say sharing food is their favourite way to connect with others and 57% associate waffles with cozy, relaxing mornings.
Comfort Hotels notes that for decades it has been part of these moments with more than 30 million waffles made at its properties annually as part of its free, hot breakfast offering.
The great waffle debate
While the love of waffles is undeniable, when it comes to the perfect bite, the survey respondents were split, with 41% percent saying crispiness is a make-or-break factor when it comes to the perfect waffle, while the rest prefer a softer, fluffier bite.
For toppings, tradition reigns supreme with 74% remaining loyal to the classic pairing of butter and syrup.
Mini-sized products are trending across brands and industries, but waffles represent one area where North Americans aren’t willing to compromise contentment for cuteness as 67% prefer full-size waffles.
“Waffles aren’t just something we serve, they’re a symbol of Comfort, connection and the joy of travel,” said Noha Abdalla, Chief Marketing Officer, Choice Hotels International. “We know breakfast, especially waffles, is part of the emotional foundation of a hotel stay. Whether you’re Team Crispy or Team Fluffy, we’re proud to deliver the perfect start to the day for all our guests – one waffle at a time.”
To share the joy of waffles nationwide, Comfort Hotels is hosting a series of activations through Aug. 25 including a sweepstakes to win a hotel night.
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