Summer travel has begun and Booking.com has aggregated the latest Canadian data to determine where Canadian families are travelling, and why. The survey is based on booking data and flight and accommodation search volume from the online retailer, and from Kamloops to Kalamata, Greece, some of the choices are sure to surprise!
Top trending domestic summer destinations
- Kamloops, BC
- Lac-Superieur, Que.
- Saskatoon, Sask.
- Brampton, Ont.
- Sylvan Lake, Alta.
- Longueuil, Que.
- Surrey, BC
- Hamilton, Ont.
- Laval, Que.
- Regina, Sask.
Top trending international summer destinations
- Kalamata, Greece
- Alicante, Spain
- Málaga, Spain
- Seoul, South Korea
- Amman, Jordan
- Warsaw, Poland
- Kissimmee, Fla.
- Palma de Mallorca, Spain
- Daytona Beach, Fla.
- Makkah, Saudi Arabia
Top global trending summer destinations, based on flight search volume
- Canada (4% increase in flight searches within/to Canada year-over-year)
- US (12% increase in flight searches to the US year-over-year)
- China (139% increase in flight searches to China year-over-year)
- Mexico (53% increase in flight searches to Mexico year-over-year)
- UK (18% increase in flight searches to the UK year-over-year)
- India (12% increase in flight searches to India year-over-year)
Meanwhile, the top motivations for travel are as follows:
Quality time
- Almost two-thirds (62%) of Canadian families rank spending quality time as the main motivator for travelling this year.1
- Budget-Friendly: 56% of Canadian families indicate that good value for money is their top destination motivator.1
- Discovery: 42% aim to discover new places.1
- Culinary Exploration: 47% of Canadian families say they are inspired to travel to try food seen on a show or movie, highlighting the influence of popular media on travel choices.1
Comfort and amenities
- Comfort is also a top priority, with 71% of Canadian families citing air conditioning as the most important amenity when booking a place to stay.
Travel patterns
- North American Travel: There is a 12% increase in travel to the U.S. and a 53% increase in travel to Mexico, with overall travel within North America up by 9%.
- Global Travel: Canada ranks 6th in families travelling to different continents this summer. Canadian families visiting South America has increased by 61% year-over-year, followed by travel within North American, and travel to Asia.
- However, travel to Europe has declined by 23%, with fewer families visiting Portugal, France, Spain, and Italy.