From Australia to Idaho, American Express Travel has revealed the next installment of its Trending Destinations list, highlighting the top 10 must-visit places for 2025 with Millennial and Gen Z travellers in mind. Destinations are based on global American Express card member travel bookings and insight from Amex travel consultants.
The 2025 Trending Destinations list includes:
BRISBANE, AUSTRALIA – Located between the Gold and Sunshine Coasts, Brisbane offers excellent museums as well as vibrant dining and nightlife.
BRITTANY, FRANCE – Distinctive culture, coastal scenery and miles of seaside walking paths like the GR34 trail top the list of reasons to visit the Brittany region.
FRANSCHHOEK, SOUTH AFRICA – Franschhoek, the mountain-ringed gem in the Cape Winelands region, is an ideal add-on to a safari vacation with nearly 50 wineries2, farm-to-table restaurants and hiking.
KOH SAMUI, THAILAND – 50-sq.-km Samui offers a dreamy combo of lush jungle, white sand beaches, and turquoise waters, perfect for active travellers or those looking to relax. The island will be featured on a popular TV show scheduled to air next year and is sure to inspire set-jetting travellers.
MACAU, CHINA – Though The Historic Centre of Macau enjoys UNESCO World Heritage status, and the local Cantonese-Portuguese fusion cuisine is a must-try for foodies, the supersized casinos are the reason this densely populated peninsula, known as the “Las Vegas of the East,” boasts a number of award-winning restaurants.
MOAB, UTAH – As the gateway to Utah’s “Mighty Five” national parks, Moab is a perfect starting point to explore the American Southwest. Travellers come for world-class rafting, mountain biking, and canyon hiking – or simply to bask in the red rock scenery.
NIKKO, JAPAN – This tucked away mountain retreat in mostly rural Tochigi prefecture blends elements of Kyoto and Mt. Fuji, with photogenic waterfalls and abundant hiking trails.
PAROS, GREECE – Laid-back Paros has become the Greek island of choice for many with a vibrant cultural scene and rocky coastline studded with beaches, secluded coves, and sea caves.
SÃO PAULO, BRAZIL – This multi-ethnic city is one of the great cultural destinations of South America and home to rich architectural heritage and some of the continent’s best museums, street art, and homegrown fashion.
SUN VALLEY, IDAHO – With fewer crowds than other Western ski resorts, Sun Valley appeals to premium travellers and everyday outdoor enthusiasts alike. During the summer months travellers can enjoy trout fishing, whitewater rafting, mountain biking and more.
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