By Michael Baginski/ With new Air Canada flights to Guatemala from Montreal now flying high, there’s no reason now for Canadians not to discover the Central American country, hope Guatemalan tourism execs, who point out the Central American destination has it all – from beaches to ancient Mayan ruins and lush rainforests to active volcanoes.
Harris Whitbeck, director-general of the Guatemala Tourism Institute (INGUAT) acknowledges that the country hasn’t always been top of mind for Canadians, owing in part to lack of direct lift.
But with the new Air Canada service, which started in October – and filled to about 80% capacity to date, Whitbeck told Travel Industry Today, “We are just happy to be operating in the Canadian market. It’s a great opportunity.”
Harris says discussions have also taken place with WestJet and Flair Airlines with the hopes of adding even more capacity, and gateways, from Canada to Guatemala City.
The new connection with Canada is indicative of Guatemala’s growing profile on the international tourism map, which saw 1.6 million visitors (up 8%) in the first half the year. Canadians make up about 40,000 visitors annually, having increased 13% last year.
“We are working to attract more high-value visitors, strengthen partnerships with airlines and tour operators, and ensure that the economic benefits of tourism are felt across our communities,” says Whitbeck. “These efforts are paving the way for a new era of sustainable tourism-led growth. From adventure and nature tourism to cultural and culinary experiences, Guatemala is attracting visitors who spend more and stay longer.”
Currently international visitors represent 34% of visitors to the country, most of them bound for the majestic ruins of Tikal, the volcanic landscapes of Lake Atitlán, and the colonial streets of Antigua Guatemala, certifiably all considered world-class attractions.
Here are 10 top touchpoints not to be overlooked for Canadians considering a visit:
- Colonial charm: The city of Antigua is a UNESCO World Heritage Site with cobblestone streets, colourful facades, and baroque architecture.
- Mayan ruins: Guatemala is home to world-famous archaeological sites like Tikal, Iximché, and Yaxhá. These ruins showcase the grandeur of the ancient Mayan civilization, offering a chance to walk through history.
- Lake Atitlán: Often called one of the most beautiful lakes in the world, Lake Atitlán is surrounded by volcanoes and traditional Mayan villages. It’s perfect for kayaking, hiking, or simply soaking in the views.
- Warm hospitality: Guatemalans are known for their friendliness and welcoming spirit. Visitors feel at home while experiencing a culture rich in tradition and community.
- Wildlife diversity: Guatemala is one of the world’s most biodiverse countries featuring exotic species like the resplendent quetzal, monkeys, and even pumas in lush rainforests.
- Affordable travel: Compared to other Central American destinations, Guatemala offers great value. Lodging, food, and tours can come at a fraction of the cost of more tourist-heavy countries.
- Unique markets: The Chichicastenango market epitomizes Guatemala’s indigenous culture and is a vibrant hub of textiles, and handicrafts – ideal for souvenir hunters.
- Volcano views: Guatemala’s boasts 37 volcanos. Whether hiking or simply admiring them from afar, the sight of Fuego or Agua volcanoes is awe-inspiring.
- Hidden gem status: Unlike neighbours Costa Rica and Mexico, Guatemala remains relatively undiscovered by mass tourism. Visitor can enjoy authentic experiences without the crowds.
- Adventure tourism: From hiking active volcanoes like Pacaya and Acatenango to exploring caves and waterfalls at Semuc Champey, Guatemala is a paradise for adventure-seekers.
With so many options, Canadians generally stay for close to 14 days, excluding the long-stay snowbirds who increasing in numbers as U.S. alternatives are sought, according to Whitbeck.
Arriving by cruise ship is another option, as the country’s Pacific coast sees about 50 cruise calls a year, with many guests day-tripping to Antigua while onshore.
Whitbeck says the best time to visit is from November to May when it is less rainy, also dovetailing with the seasonal direct flights from Canada.
He notes that the tourist areas of the country are generally safe, with some international advisories specific to areas along the borders of Mexico and Honduras. He adds that the country maintains a department of tourism safety and that most cases involving tourists are minor.
Accommodation is varied with good hotel infrastructure, as well as Airbnbs and villas.
To help spread the word about Guatemala, and its new accessibility to Canadians, Whitbeck says INGUAT plans to invest heavily in marketing in this country, including attending trade shows and hosting events like chef dinners.
“Guatemala is a vacation for the been-there-done-that crowd,” he concludes, noting that the industry does not operate on the all-inclusive model.
But then, he laughs, “We have so much to offer, you wouldn’t want to be sitting by a pool in an all-inclusive anyways!”
For more information about Guatemala, go to visitguatemala.gt
If this article was shared with you by a friend or colleague, you may enjoy receiving your own copy of Travel Industry Today with the latest travel news and reviews each weekday morning. It’s absolutely free – just CLICK HERE.