Air Canada Vacations has released is 2025 Europe Travel Agent Toolkit, designed as a comprehensive resource for travel professionals featuring tools and necessary support to help inspire clients and facilitate bookings to the continent. This year – ACV’s 50th – there are several new features and clients can choose from over 240 curated tour packages, offering guided, self-guided, or partially guided experiences.
The toolkit also includes a step-by-step checklist to ensure seamless bookings, “Before You Go” tips for client convenience, and 24/7 at-destination assistance for peace of mind. Every detail, from managing bookings to booking local activities and emergency support, is covered to enhance the travel experience, says ACV.
There are also savings for early bookers, incentives for travel advisors, and training sessions for agents in February.
What’s new for 2025?
- ACV has introduced updates to its portfolio of 10 European tour collections, including the launch of the multi-country tours collection. This new addition simplifies exploring multiple destinations with expertly planned itineraries, offering travellers a seamless way to discover Europe. Newly introduced tours now include Porto, Prague, and Naples, as well as expanded options in Denmark, Sweden, and Iceland.
- For those seeking a touch of luxury, Premium tours feature upgraded accommodations and services, while French-guided tours in select locations cater to bilingual travellers.
- Winter enthusiasts will find the addition of Andorra, complementing popular destinations like Zermatt and St. Moritz.
- Flight & Cruise Packages are expanding with the addition of Virgin Voyages and river cruise company CroisiEurope, both set to launch soon. As part of these additions, travellers can enjoy savings up to $150 p.p. when spending $4,500 or more on a Flight & Cruise package. This promotion is valid on select destinations, including Athens, Barcelona, Copenhagen, Lisbon, London, Rome, and Venice, when booked at any time in 2025 for travel within 11 months of booking.
Other features in the toolkit include:
Cruise
Flight & Cruise packages feature over 100 itineraries with exclusive ‘Cruise Promise’ benefits, such as flexible booking options with no deposit required for flights, fully refundable flights and one complimentary name change up to 24 hours before departure. Travellers can secure their cruise with a deposit as low as $50 p.p. on select cruise lines. Additionally, the Cruise Promise guarantees the lowest airfare or a fly-free offer, along with the opportunity to earn Aeroplan points, and more.
Ski
Ski packages offer winter getaways with flights, accommodations, ski lift tickets, and transfers, plus added benefits like a first checked bag and one carry-on included, and Aeroplan points. Pre- and post-stay options allow for extended trips with extra nights or activities. The 2025 Europe Travel Agent Toolkit simplifies planning with best sellers, top picks, and new recommendations, ensuring agents can quickly match clients with the perfect European experience.
Agent incentive
For Europe tour and flight/hotel packages bookings made by Feb. 16 (for travel between April 1 and Dec. 31) ACV is offering agents a $50 Amazon gift card. All qualifying bookings will be tracked, and Amazon gift cards will be issued at the end of February.
Europe sale
Until Feb. 16, travellers can save $400 per pair on Europe tour packages or up to $300 per pair on select Flight & Cruise packages to Europe for travel between April 1 and Dec. 31, 2025.
Upcoming events
Save the date in February: ACV and Air Canada will host the ‘Dream Bigger, See the World’ training cinema sessions, with a special focus on Europe, Cruise, and its newest destinations beyond Europe next month. The events will take place on Feb. 18 in Toronto, Feb. 19 in Vancouver, and Feb. 20 in Montreal. The Air Canada Vacations Sales Team will showcase highlights of the 2025 product lineup and introduce new programs for Europe.
ACV&ME
With the ACV&ME loyalty program, travel agents who book hotels and groups will receive 500 points per room for packages of seven nights or more; 500 points per room for packages of three to six nights; 500 points per cabin when for a Flight & Cruise package of seven nights or more; 200 points per cabin when booking a cruise only; on every three to seven nights hotel-only; and 300 points per passenger for Group bookings.
To receive a copy of the new Toolkit, orders can be placed online starting next week or a copy of the digital version can be downloaded HERE.
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