W Hotels has officially opened its first all-inclusive hotel. W Punta Cana marks a major milestone in the Marriott brands’ expanding portfolio beyond urban hotspots, escapes, and residences to debut in the adult all-inclusive segment.
Two additional W Hotels all-inclusive properties are set to open in Corasol Playa del Carmen and Costa Mujeres in 2028 and 2029, respectively, further solidifying the brand’s presence in this growing segment.
“W Punta Cana marks a bold and exciting evolution for W Hotels as the brand enters the all-inclusive space with the same tuned-in spirit and magnetic energy that defines the brand. This isn’t just another resort – it’s the brand reimagining the concept entirely, where everything from elevated dining to immersive experiences reserved for adults only are thoughtfully curated and included,” says George Fleck, Sr. VP and Brand Leader, W Hotels.
“Set against the stunning natural backdrop of Punta Cana’s pristine beaches and lush landscape, this destination is the perfect location for the brand to debut its first-ever all-inclusive,” he added. “W Punta Cana is turning the traditional model on its head – delivering luxury through detail-driven design, exceptional service, and story-worthy experiences that immerse guests in local culture through the lens of W Hotels.”
W Punta Cana features 340 stylishly appointed guest rooms and suites, each starting at a spacious 65 sq. m. Every room includes a bathtub and exclusively features king-size bed configurations, including the two-bed suites and the Oasis Mega Suites. This unique feature on the island offers expansive space, coupled with breathtaking ocean views, complemented by world-class amenities and services including 24-hour in-room dining, signature maxi bar with savory and sweet snacks, and refreshing beverages.
Additionally, 46 suites feature exclusive swim-up pools, including select suites with full-sized private pools, further elevating the overall guest experience.
The resort’s public areas, surrounded by lush, meticulously curated landscaping, lead guests through winding, jungle-like paths adorned exclusively with endemic flora – reflecting the resort’s deep commitment to sustainability. The low-density design promotes a balanced atmosphere, avoiding overcrowded spaces and creating the ideal environment for immersive moments in natural, open-air spaces.
The communal layout resembles a lively, creative village with pockets of privacy; the resort features a 400-meter beachfront paired with the brand’s signature WET Deck, an 80-m. infinity pool – larger than an Olympic-size pool and perfect for social gatherings, while the Chill Pool offers a serene ambiance for those laid back moments, with a swim-up bar offering spritzers, healthy bites, and plenty of sunbeds to lounge and revitalize.
Other amenities live entertainment, spa, and 12 distinct restaurants, bars, and lounges, including Trade Market which offers an interactive dining experience, a food hall concept unique to the island with live-action stations inspired by global street food and fueled by fresh, local ingredients, and the 33 1/3 Speakeasy, which offers an exclusive hideaway where vinyl records set the tone and spontaneous, unscripted mixology defines the experience.
If this article was shared with you by a friend or colleague, you may enjoy receiving your own copy of Travel Industry Today with the latest travel news and reviews each weekday morning. It’s absolutely free – just CLICK HERE.