The Daytona Beach Area Convention & Visitors Bureau has engaged Toronto-based VoX International for Canadian representation, specifically to the assist the Florida destination with public relations, marketing and travel trade outreach across the country.

Daytona is known for its nearly 40 km of shoreline and popular attractions, not least the Daytona International Speedway – home of the annual Daytona 500 NASCAR race, making the city a hub for motorsports enthusiasts.

Beyond the beach and speedway, Daytona Beach offers family-friendly activities like interactive exhibits at the Smithsonian-affiliated Museum of Arts & Sciences and live concerts at the historic Daytona Beach Bandshell, complete with ocean views and fireworks.

“We are thrilled to be a part of Daytona Beach’s expansion into the Canadian market. This partnership is a great opportunity to introduce this incredible destination to new audiences and help raise its profile among Canadian travellers and the tourism industry.” said Susan Webb, President of VoX International.

“We are happy to welcome VoX International and their expertise and resources to our team,” said Lori Campbell Baker, Executive Director for the Daytona Beach Area CVB. “VoX will be an important partner for our CVB team as we market to Canadian visitors all the great activities and attractions that can be discovered in the Daytona Beach area.”

VoX International will be providing a range of public relations, trade, consumer, and MICE activities, including media and trade outreach, destination training, FAM trips and co-op marketing campaigns.

For more information, email Daytonabeach@VoXInternational.com .

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