Visit Lauderdale’s free, award-winning trade platform, Lauderdale Loyalist, powered by TravPRO Mobile, connects travel advisors with interactive training, ready-to-use marketing materials, and a variety of other tools to help them confidently sell Greater Fort Lauderdale.
The platform is now available in four languages – English, Spanish, German and Portuguese – both online and via a mobile app. Currently there are over 6,000 registered loyalists with Canadians ranking among the top three users.
Among the opportunities the program provides for travel advisors are:
- Become a Lauderdale Loyalist
- Loyalist Passport with VIP deals
- Ready-To-Go Marketing Collateral
- Integrated High-impact Sales Resources
- Insider Tips & Promotions
- Timely News & Updates
- Partner Directory
Lauderdale Loyalist is based on a multi-modal experience to maximize engagement. There are videos, images, promotional callouts, insider sales tips and engaging questions about the wide range of lodging and experience choices throughout the Greater Fort Lauderdale region.
The platform guides advisors with assets that are educational and easily shareable or downloadable with just one tap. There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier thanks to its searchable feature and filtering options.
The user journey begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities. Advisors are then introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity and acceptance due to the area’s highly diverse residents.
Once the learning modules are completed, advisors progress to the Retain section, where content remains available to access at any time.
Passport program
Further, travel advisors who complete their online training can unlock the Lauderdale Loyalist Passport, a mobile VIP passport with exclusive deals on shopping, museums, outdoor adventures, transportation (such as water taxis), and more. Updated regularly, the passport gives advisors firsthand access to the destination, helping them create tailored experiences for their clients.
“And it’s a great way, when they’re here, to experience different types of attractions – like Sawgrass Recreation, Butterfly World, Museum of Discovery and Science, and more,” points it Visit Lauderdale’s Tracy Vaughan.
“Expanding Lauderdale Loyalist helps us support travel advisors around the world as they introduce Greater Fort Lauderdale to their clients,” says Stacy Ritter, president and CEO of Visit Lauderdale. “The program not only strengthens our partnerships but also ensures visitors arrive with experiences tailored to their interests.”
And, with the content of the specialist program, they travel advisors have everything they need to share the destination with their clients, she adds.
Travel advisors can register online at www.lauderdaleloyalist.com or download the mobile app from the App Store or Google Play.