Based on the highest ratings and best reviews from shared by a global community of millions of travellers over the past year, Tripadvisor has revealed its Travellers’ Choice Awards for 2025, celebrating the world’s top-rated destinations. And with a nod to its 25th anniversary this year, Tripadvisor has also added a category reflecting its top destinations of the last 25 years, based on all-time reviews since inception.
The Travellers’ Choice Awards ‘Best of the Best Destinations’ spans seven categories: Top Destinations (current and all-time), Trending, Culture, Food, Honeymoon, and new this year, Solo Travel.
“Over the last 25 years Tripadvisor has grown to become the world’s leading travel guidance platform, drawing on insights from real travellers all around the world,” says Tripadvisor president Kristen Dalton. “Based on the more than 1 billion reviews and opinions on our site today, Tripadvisor’s Travellers’ Choice Awards reflect the global travel community’s favourites – from destinations themselves to everything that makes them special including restaurants, hotels and experiences.”
Top destinations
This year London climbed two places to be named No. 1 Top Destination in the World, taking the title from Dubai, which had held onto first place since 2022. The UK capital is also recognized for its culinary scene as well as rich arts and heritage offering, coming second in the world in the best Food Destinations and third in Culture Destinations. The city was also named No. 1 in Tripadvisor’s special 25th anniversary list, with London recognized as the top destination from the last 25 years of reviews on the site.
Following London, 2025’s top 10 included Bali, Dubai, Sicily, Rome, Hanoi, Marrakech, Crete and Bangkok. New York is the top US destination.
Trending for 2025
Osaka, Japan, is named No. 1 Trending Destination in the World for 2025, based on year-on-year growth of reviews. Known as ‘the nation’s kitchen,’ Osaka has a thriving food scene, as well as great shopping and nightlife. It is also the perfect base for exploring the Kansai region, which is home to multiple UNESCO World Heritage Sites. Kuala Lumpur, Malaysia comes in at No. 2, followed by Argentina’s capital Buenos Aires at No. 3.
All-time list
As Tripadvisor celebrates a quarter of a century this year, the 25th Anniversary Destinations list pays homage to reviewers’ favourite destinations since the launch of the site. Following London, the top 10 includes New York, Rome, Paris, Bali, Barcelona, Dubai, Crete, Lisbon, and Bangkok.
Solo travel
This year also sees the launch of another new category, Solo Travel Destinations. This list features many major global cities, with South Korean capital, Seoul, taking the top spot, followed by Kathmandu, Cusco, Bangkok, Osaka, Dubai, Kyoto, Chiang Mai, Reykjavik, and Melbourne.
Best of the rest 2025
- Food destinations: Rome, London, Marrakech, Paris, Naples, Barcelona, Lima, New Orleans, Buenos Aires, Athens.
- Culture destinations: Bali, Hanoi, London, Marrakech, Rome, Cusco, Kathmandu, New Delhi, Crete, and Siem Reap.
- Honeymoon Destinations: Mauritius, Bali, Hoi an, Phuket, Santorini, Zanzibar, Florence, La Fortuna de San Carlos, and Saint Lucia.
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