Tripadvisor, the world’s largest travel guidance platform, has announced the winners of its annual 2025 Travelers’ Choice Awards: Best of the Best Things To Do. The awards highlight the highest rated attractions and experiences around the world based on Tripadvisor reviews.
Attractions cover everything from natural wonders to man-made marvels and museums, and the awards are designed to reflect the best tours, excursions and activities that make a trip special.
Claiming the No. 1 spot for Top Attractions this year is the Basílica de la Sagrada Familia in Barcelona, Spain. Climbing from the No. 4 spot last year to the No. 1 Top Attraction globally for 2025, the Basílica de la Sagrada Familia last claimed the top spot in 2023. The attraction is known for its storied history and detailed architecture by the famed Antoni Gaudí.
Earning the No. 1 spot as the Top Experience in the world is “The Best Tour in Florence: Renaissance & Medici Tales” in Florence, Italy, which uncovers Florence’s rich history and iconic landmarks on a private walking tour.
Globally, architectural marvels and artistic treasures draw the most admiration, while in the U.S., historical and timeless landmarks inspire travellers.
Top attractions in the world
- Basílica de la Sagrada Familia, Barcelona, Spain
- Eiffel Tower, Paris, France
- NASA Kennedy Space Center Visitor Complex, Merritt Island, United States
- Louvre Museum, Paris, France
- Angkor Wat, Siem Reap, Cambodia
- Mutianyu Great Wall, Beijing, Asia
- Anne Frank House, Amsterdam, The Netherlands,
- Sheikh Zayed Grand Mosque Center, Abu Dhabi, United Arab Emirates
- Duomo di Milano, Milan, Italy
- Plaza de España, Seville, Spain
See the full list of the Best of the Best Attractions in the world HERE.
Top attractions in the U.S.
- NASA Kennedy Space Center Visitor Complex, Merritt Island, Florida
- Empire State Building, New York, New York
- Sun Studio, Memphis, Tennessee
- Central Park, New York, New York
- Stetson Mansion, DeLand, Florida
- John Pennekamp Coral Reef State Park, Key Largo, Florida
- Brooklyn Bridge, New York, New York
- National Museum of World War II Aviation, Colorado Springs, Colorado
- The Metropolitan Museum of Art, New York, New York
- Alcatraz Island, San Francisco, California
See the full list of the Best of the Best Attractions in the U.S. HERE.
Top Experiences in the World
- The Best tour in Florence: Renaissance & Medici Tales, Florence, Italy
- Full-Day Ninh Binh Highlights Tour from Hanoi, Hanoi, Vietnam
- Blue Cave Small-Group Boat Tour from Dubrovnik, Dubrovnik, Croatia
- London Small Group Tour of Historical Pubs, London, United Kingdom
- All Inclusive 90 minutes Canal Cruise by Captain Jack!, Amsterdam, The Netherlands
- Early morning Chichen Itza Tour: Cenote and Tequila Tasting, Cancun, Mexico
- Three Cities in One Day: Segovia, Avila & Toledo from Madrid, Madrid, Spain
- Grand Tour Around Island 16 Locations plus Snorkeling, Honolulu, United States
- Best of Istanbul 1, 2 or 3-Day Private Guided Istanbul Tour, Istanbul, Türkiye
- Best of Ubud Full-Day Tour with Jungle Swing, Ubud, Indonesia
See the full list of the Best of the Best Experiences in the world HERE.
Top Experiences in the U.S.
- Grand Tour Around Island 16 Locations plus Snorkeling, Honolulu, Hawaii
- History and Hauntings of Salem Guided Walking Tour, Salem, Massachusetts
- Chicago Architecture Center River Cruise aboard First Lady, Chicago, Illinois
- 9/11 Memorial, Ground Zero Tour with Optional 9/11 Museum Ticket, New York, New York
- Secret Food Tour of Chinatown and Little Italy, New York, New York
- 2 hrs Miami Private Boat Tour with Cooler, Ice, Bluetooth Stereo, Miami, Florida
- Honolulu Xtreme Parasail, Honolulu, Hawaii
- Clear Kayak Tour of Shell Key Preserve and Tampa Bay Area, St. Pete Beach, Florida
- Grand Canyon West, Hoover Dam, Breakfast, Lunch. Optional Skywalk, Las Vegas, Nevada
- Dark Philly Adult Night Tour, Philadelphia, Pennsylvania
See the full list of the Best of the Best Experiences in the U.S. HERE.
Bucket List Experiences:
No. 1 in the world: Cappadocia Hot Air Balloon Ride / Royal Balloon, Cappadocia, Türkiye
Cultural & Historic Tours:
No. 1 in the world: The Best tour in Florence: Renaissance & Medici Tales, Florence, Italy
No. 2 in the U.S.: History and Hauntings of Salem Guided Walking Tour, Salem, Massachusetts
Amusement & Water Parks:
No. 1 in the world: Ferrari World Yas Island, Abu Dhabi, Abu Dhabi, United Arab Emirates
No. 1 in the U.S.: Dollywood, Pigeon Forge, Tennessee
25th anniversary winners
In celebration of Tripadvisor’s 25th Anniversary, Tripadvisor is also honouring the top world attractions and experiences of the last 25 years based on all-time reviews. Topping the list for experiences is Full-Day Ninh Binh Highlights Tour from Hanoi, Hanoi, Vietnam, regarded by reviewers as a “once in a lifetime experience.” Topping the list for attractions is Basílica de la Sagrada Familia, Barcelona, Spain, which has been referred to by reviewers as “simply breathtaking.”
Methodology
The 2025 Travelers’ Choice Best of the Best Things To Do Awards are determined based on the quality and quantity of traveller reviews and ratings posted on Tripadvisor over the 12-month period between April 1, 2024, through March 31, 2025, as well as an additional editorial process. Experiences are classified as bookable tours and activities on Tripadvisor. Non-bookable experiences, or attractions, are activities on Tripadvisor that travelers can visit without booking any ticket.
If this article was shared with you by a friend or colleague, you may enjoy receiving your own copy of Travel Industry Today with the latest travel news and reviews each weekday morning. It’s absolutely free – just CLICK HERE.

