travelbrands has introduced Nicole Mathias as its new Business Development Manager for the GTA to Fort Erie, Southwestern Ontario, and Atlantic Canada. She brings nearly two decades of travel industry experience to the role.
Mathias began her career in 2007 as an in-store travel advisor before going on to operate her own independent agency. Well respected within the travel community, she has also mentored and supported fellow advisors as they built and grew their businesses.
The company believes her experience as both a storefront and home-based advisor gives her a valuable perspective on the opportunities and challenges facing travel professionals today, as well as the support they need to grow their businesses.
In her new role, Mathias will work closely with agency partners throughout her territory, helping them grow their sales and maximize opportunities across travelbrands’ extensive portfolio of products and services.
“We are thrilled to welcome Nicole to the travelbrands team,” said Bruce Lidberg, Sr. Director of Sales, travelbrands. “Her industry expertise, leadership and genuine commitment to helping travel advisors succeed make her a tremendous asset. Her experience as an advisor gives her a strong understanding of our partners’ businesses and their needs, and we are confident she will make a positive impact across her territory.”
She can be reached at Nicole.Mathias@travelbrands.com.
If you enjoyed or found this story useful, we’d appreciate if you would forward it to a colleague or friend who may also enjoy it. If, on the other hand, a friend shared it with you, welcome! You can get all the latest travel news and reviews from Travel Industry by simply clicking HERE.

