It’s Travel Advisor Day (the first Wednesday of May) – and month – and suppliers and friends of agents from near and far are showing the love with a host of special incentives designed to make their efforts feel more appreciated, and, better still, a little more lucrative. Here’s a sampling of some of the heartfelt sentiment, and offers, ranging from bonus gifts cards to resort stays and love letters to cruise trips.
ACTA
On Travel Advisor Day, ACTA is saluting and celebrating travel advisors across Canada for the exceptional service and expertise they deliver to their clients every day.
“We are proud to champion travel advisors and recognize the vital role they play in shaping how Canadians experience the world. Travel advisors don’t just plan trips – they protect, guide, and elevate every journey. In a world of constant change, Canadians rely on their expertise now more than ever,” says ACTA president Suzanne Acton Gervais.
See the video HERE.
AIRLINES
WestJet: Advisors are invited to explore the carrier’s updated advisor hub throughout May for a chance to win Canadian-inspired prizes. By spotting illustrated “hidden gems” featuring members of WestJet’s Agency Sales team, advisors can earn multiple contest entries and increase their chances of winning one of three prizes, including a grand prize Canadian Rockies experience provided by Pursuit Collection, featuring round‑trip airfare for two to Calgary, a four-night stay at the Mount Royal Hotel in Banff, $200 dining credit and multiple attractions tickets. Second prize is 50,000 WestJet points and third prize, a $350 WestJet Gift Card. https://westjettravelagents.com/thank-you/
Air Canada: The airline is giving away 25 prizes for Travel Agent Appreciation Month, with a new chance to win each week: prizes include a pair of Economy Class tickets to any destination Air Canada flies, Maple Leaf Lounge passes, future travel vouchers, tons of Air Canada & Me tokens, and more. To participate, go to aircanada.com/TravelAgentMonth each week and enter by answering a question. This week’s question: Which of our new North American destinations excites you the most? Enter Week 1 by May 6 for your chance to win one of five prizes.
TOUR OPERATORS
Sunwing Vacations: Throughout May, travel advisors can participate in short weekly quizzes based on Sunwing Vacations’ webinar series for a chance to win one of four weekly vacation stays, along with $4,000 in gift card prizes each week. “From interactive quizzes to incredible weekly prizes, this initiative is designed to thank our partners while providing tools and insights to help them grow their business,” said Deana Murphy, VP of Sales and Business Development.
WestJet Vacations: Throughout May, travel advisors are invited to take part in a digital treasure hunt hosted on the WestJet Vacations Travel Agent Portal. Each week, a new clue will be hidden within the platform, encouraging advisors to explore content and uncover the answer for a chance to win exciting prizes. With over 30 chances to win throughout the month, the program brings a fun and rewarding twist to Travel Agent Appreciation Month. Weekly prizes include:
1 x $1,000 WestJet gift card; 2 x $250 Canadian Tire gift cards; 5 x $100 SkipTheDishes gift cards; and resort stays for two. For more information, visit the WestJet Vacations Travel Agent Portal.
Collette Vacations: “Travel Appreciation Month gives us the opportunity to reflect on what truly drives this industry, you,” writes the tour company’s President & CEO, Jaclyn Leibl‑Cote in a ‘Love Letter to Travel Advisors.” She continues, “For more than 100 years, Collette has been proud to work alongside travel advisors who bring care, expertise, and heart to their clients’ journeys… We’re grateful to support your success, proud to stand beside you, and excited to continue shaping the future of travel together.”
TravelBrands: Agents can spin to win up to 10,000 Loyalty Rewards Points during a month-long incentive campaign that rewards agents for every eligible bookings made for travel June 1 to July 31. Double 2X Loyalty Rewards Points will be earned and Loyalty Plus and Loyalty Elite agents will have the opportunity to win one of two TravelBrands Future Travel Vouchers: Loyalty Plus Agents will be entered into a draw to win a $250 TravelBrands Future Travel Voucher; Loyalty Elite Agents will be entered into a draw to win a $500 TravelBrands Future Travel Voucher.
CRUISE
Norwegian Cruise Line: A cruise vacation sweepstakes exclusively for travel partners will award 15 seven-day cruises in a balcony stateroom for two in May. Winners will also have the opportunity to be featured in travel advisor appreciation initiatives throughout the year across a variety of marketing channels including the company’s Partners First Facebook page. To enter the sweepstakes, travel partners need to submit a testimonial sharing how NCL and Partners First have made selling cruises easier and more rewarding. Winning entries will be showcased across NCL’s channels, amplifying the voices of advisors and reinforcing the value of the long-term partnership. For more, visit trade.ncl.com.
AmaWaterways: Travel Advisor Appreciation Month features a robust lineup of incentives, educational opportunities and exclusive giveaways, including a $200 e-gift card for every new reservation made in May on select “Hot Dates” sailings. And returning is the “Sell 3, Sail Free” offer for 2026, giving advisors the opportunity to earn a complimentary river cruise when they book three qualifying reservations. The offer applies to bookings made from May 1, 2026, for travel completed in 2026. Complimentary sailings may be taken in Europe, Colombia or along the Mekong through March 2027, on select FAM cruises or departures within 60 days of sailing, based on availability.
Windstar Cruises: The highlight of the cruise line’s incentives are a grand prize seven-day Dreams of Tahiti cruise for two, including roundtrip airfare from Los Angeles (LAX). The cruise is valid for departures through March 31, 2027, offering the winner ample flexibility to plan the ultimate South Pacific escape. Through May, every client booking for a 2026 Windstar cruise qualifies the travel advisor for one entry toward the grand prize draw. In addition, advisors will earn a $100 bonus commission per stateroom, paid in addition to standard commission. A collection of sailings also offers FAM rates of up to half off.
Scenic Group Canada: From May 1-31, travel advisors across Canada can earn an additional 2% bonus commission on all eligible river and ocean cruise bookings as follows: Scenic and Emerald River Cruises’ 2026 and 2027 Europe and Southeast Asia itineraries, and Scenic Discovery Yachts and Emerald Yacht Cruises’ 2026-2028 Ocean itineraries.
Virgin Voyages: The annual First Mate Appreciation Month spans 16-session virtual learning festival, ship visits for more than 500 First Mates across the fleet and weekly social competitions on SeaCiety, the online community with more than 64,000 members.
Travel Advisor Appreciation Month is here and Cunard, the British luxury cruise brand renowned for more than 185 years of refined ocean travel, is toasting the travel advisor community in style. Starting today through June 30, travel advisors can participate for a chance to win a Grill Suite experience aboard the elegant Queen Victoria, plus access to Cunard’s exclusive partnership with one of Hollywood’s most influential celebrity stylists, Micaela Erlanger.
“Travel advisors are incredibly important to our business and play a critical role in bringing the Cunard brand difference to life, from our iconic Transatlantic Crossings and European voyages as well as rich British influence alongside our elevated Grill Suites experience and distinctive White Star Service™.” said Elizabeth Fettes, Senior Vice President, Cunard North America and Australasia. “As momentum builds in North America, particularly following Queen Elizabeth’s residency in this market, we are proud to celebrate our trusted partners with opportunities to experience the heritage that sets us apart while driving meaningful opportunities to grow their business.”
Cunard: To mark TAAM, Cunard North America is launching a ‘Grill Suites Sweepstakes’, offering travel advisors in Canada and the U.S. the opportunity to win a seven-night voyage aboard Queen Victoria (Feb. 21–28, 2027) in a Princess Grill Suite for two, complete with Cunard’s Signature Package. The winner will also receive a private virtual styling session with celebrity fashion stylist Micaela Erlanger, plus $1,500 to spend on wardrobe, as part of Cunard’s year-long partnership with the renowned style authority.
The sweepstakes is open through June 30 and travel advisors can earn one entry into the sweeps by completing all three simple steps alongside completing the official entry form:
- Webinar attendance: Attend one of the qualifying webinars on May 19 or May 26
- Social media participation: Publish the designated Grill Suites promotional post shared during the webinars by June 30.
- Booking submission: Submit at least one new deposited Grill Suite booking that was made and deposited between May 4 and June 30 using the official entry form.
Full details and requirements can be found here.
ACCOMMODATION
Sandals Resorts: All new bookings (six nights or longer) at five featured resorts made by May 31 via taportal.sandals.com or with the Unique Vacations Canada reservations team will qualify for enhanced cash bonuses: US$150 for Butler Suites; US$100 for Club and Concierge level rooms; and US$30 for Luxury and Deluxe accommodations. Featured resorts include Sandals Royal Curaçao – for travel through Dec. 25; Sandals South Coast (Nov. 18-Dec. 25, 2027); Sandals Montego Bay (Dec. 18, 2016-Dec. 25, 2027); Sandals Royal Caribbean (Dec. 18, 2026-Dec. 25, 2027); and Beaches Turks and Caicos, June 1-Sept. 30, 2026. Some conditions apply.
TRAVEL NETWORK
Transat Distribution Canada: TDC IS offering travel professionals from all networks a complimentary wellness break amid their busy schedules, in the form of a free live webcast led by health and wellness expert Scott Simons. Entitled From Reactive to Proactive in 61 Minutes, it will take place on May 14 at 10 a.m. EST (French) and 2 p.m. (English). To register, click https://shorturl.at/iUCG3 .
DESTINATIONS
Jamaica Tourist Board: To mark TAAM, the JTB …is hosting the free Jamaica Spring Business Development Academy: a complimentary virtual event designed to help advisors strengthen their business performance. Taking place on May 13 from 1:30 to 4 p.m., the session will bring together travel advisors for destination updates, peer networking, and expert-led business development sessions. The program features industry speakers offering content focused on practical strategies advisors can apply to drive growth. We’ve included an event schedule below for your reference. Register at www.visitjamaica.com/canada/events.
Saint Lucia Tourism Authority: Saint Lucia Advisors Months (SLAM) returns from June through November with attractive booking incentives alongside exclusive accommodation rates for qualified travel advisors. During their stay, advisors will experience curated land and sea excursions, guided tours and more that show the island’s diverse cuisine, tastes, sights and sounds. Included is a dedicated day of structured site inspections, including the newly constructed holistic wellness property, LifeCo, and the new ultra-luxurious ten-bedroom estate villa, La belle Helene by Windjammer Landing. For more, go to
https://slex.recommend.com/saint-lucia-agent-months-slam-is-here/.
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