Cambridge House, the former In and Out Military Club, in Mayfair, London, will be managed by Auberge Resorts Collection, an award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences when the historic property at 94 Piccadilly opens next year in the British capital.

Cambridge House, Auberge Resorts Collection is part of a £1-billion regeneration of .5 prime hectares of the Piccadilly Estate that includes residential development and the cobblestone streets of Shepherd Market.

“Our vision for this special property is not just to offer a new destination, but a new level of hospitality and something that London has not seen before,” says Jamie Reuben, principal of owners, Reuben Brothers.

Poised between peaceful Green Park and vibrant Shepherd Market, the 102-room hotel, together with its private members’ club, will be both retreat and social hub. Classically English yet drawing on the eclectic influences that have made Great Britain what it is today.

Encompassing several historic properties, it is the Georgian mansion at the heart of the hotel that is a London icon – the gracious, Grade 1-listed, Palladian-style townhouse commissioned by the 2nd Earl of Egremont in 1756. Built to entertain the political and social elite of the age, the property has been at the centre of London life ever since, hosting Queen Victoria, serving as PM Lord Palmerston’s proxy No.10, home to the Duke of Cambridge and Lord Cholmondeley, and the Naval and Military ‘In and Out’ Club from 1865 to 1999.

The hotel will offer a kaleidoscope of venues – from a unique open-air jasmine courtyard, a truly one-of-a-kind venue in this part of London, to a brasserie-style restaurant in its elegant, Georgian ballroom setting.

Inspired by Britain’s healing lore and informed by its Roman bathhouses, the double-level spa will introduce Auberge’s holistic wellness offering to London. Extensive hydrotherapy facilities, two heated swimming pools and seven treatment rooms will be complemented by a circular relaxation lounge, centred by a fire pit. The gym, activity studios, wet zones, heat rooms and bathhouse will all encourage an element of social connection integral to the spa’s wellness concept.

This announcement comes at a time of strategic expansion in urban and European markets for Auberge Resorts Collection. Later this year, the brand will open Collegio alla Querce, Auberge Resorts Collection in Florence, Italy, which joins two existing Auberge properties in Europe, Domaine des Etangs, Auberge Resorts Collection in France and Grace Hotel, Auberge Resorts Collection in Santorini, Greece.

Auberge will also soon open several additional urban locations including The Shore Club, Auberge Resorts Collection in Miami Beach, FL, The Knox, Auberge Resorts Collection in Dallas, TX and The Hearst Hotel, Auberge Resorts Collection in San Francisco, CA.