Times are tough in Cuba right now, but the island’s resolute tourism board is looking forward to “brighter days ahead.” In the meantime, amidst pressure from the Trump administration and a crippling fuel shortage (caused by the former), and as Canadians are forced to be repatriated by the airlines, the board’s Canadian office in Toronto has penned an open letter to the Canadian travel industry, and the island’s “loyal travellers.”
Here’s what it says:
To our Valued Travel Partners and the People of Canada,
For decades, the bond between Cuba and Canada has been more than just a matter of tourism; it has been a profound friendship built on mutual respect, shared memories, and a deep-seated love for our island’s culture and people. Today, we write to you to express our deepest gratitude for your unwavering support.
Due to logistical challenges we are currently facing which are beyond our control – stemming from a complex global geopolitical landscape that has strained international supply chains –direct air operations from Canada have been temporarily suspended.
The Cuba Tourist Board in Toronto offers its most sincere apologies to the thousands of passengers whose long-awaited vacations have been disrupted. We also wish to recognize the immense effort put forth by our travel partners – the advisors, tour operators, and all involved –who have worked tirelessly to accommodate their clients during this time. Your dedication does not go unnoticed.
We wish to reassure you that many tourism facilities in Cuba remain operational and guests currently at their destinations will continue to enjoy their stays as planned until their scheduled return dates. We remain in constant, active communication with all tour operators to ensure every request is met and every traveller is cared for with the warmth Cuba is known for.
In these challenging moments, we have been overwhelmed by the messages of solidarity, empathy and love pouring in from our loyal partners and the many “repeaters” who consider Cuba their second home. This connection is the heartbeat of our industry.
Cuba is a nation defined by its resilience. We have overcome obstacles before, and we will overcome this as well. We are looking forward to the brighter days ahead when we can once again welcome our Canadian friends back to our shores with open arms.
Thank you for standing by us.
With heart and gratitude,
The Cuba Tourist Board Canada
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