Super 8 by Wyndham is marking its 50th anniversary by reviving its eye-catching $8.88 room rate (plus tax) for a limited time this summer. The rate, playing off the popular road-side budget-friendly brand’s name, was offered at the at the original Super 8 in Aberdeen, South Dakota in 1974, when gas cost just 53 cents (in the US).

“Remember when eight bucks could get you something special? Super 8 sure does! This milestone isn’t about looking back but celebrating how far we’ve come: from a single hotel in Aberdeen, South Dakota to one of the world’s largest hotel brands with over 2,600 locations worldwide,” says Super 8 by Wyndham president Mike Mueller. “And while our yearly odometer may read 50 – continued investment by our franchisees means our hotels don’t look or feel it.”

But brand execs are quick to note that the only thing old at Super 8 is the price, stating, “Say goodbye to grandpa’s boxy dresser and grandma’s floral bedspreads because, at 50 years young, Super 8 is more vibrant than ever.”

Following a massive, $140 million brand overhaul by franchisees just a few years ago, rooms today feature sleek furniture, stylish bedding and a host of modern amenities, all built around the brand’s signature offering –one-of-a-kind headboards featuring larger-than-life, bed-to-ceiling, hyper-local black and white art reflective of each hotel and its unique destination.

$8.88

For a limited time, the brand will bring back its historic $8.88 room rate. Here’s how:

• Starting Aug. 8, at 8 a.m. 888 room nights will be available for sale at a rate of $8.88 each, plus tax, exclusively at www.super8.com/throwback.
• Sales will be fulfilled in the form of 15,000 Wyndham Rewards points – good for at least one free night at hundreds of Super 8 hotels and points are redeemable for a minimum of 18 months after purchase. Limit of one purchase of 15,000 points per person and available on a first-come, first-served basis while supplies last.
• Guests must be a Wyndham Rewards member and provide a membership number at the time of purchase. Travellers are strongly encouraged to join prior to attempting to purchase so they can have their member number on hand. Membership is free at wyndhamrewards.com/join.
• Upon successfully purchasing, points will be credited to the Wyndham Rewards account within three business days.
• To score a Super 8 throwback rate, travellers must be 18 years of age and a resident of the US and Canada. For more information, including official rules as well as full terms and conditions, visit www.super8.com/throwback.

Super 8 by Wyndham is one of the world’s largest economy hotel brands with more than 2,600 hotels globally.