With news swirling this week about the future integration of Sunwing Airlines into the WestJet fleet, the company’s tour operator arm is reassuring the trade that it’s “business as usual” and that the future is “brighter than ever.”

Sunwing Vacations says its new status as part of the WestJet Group simply fortifies its standing as a leading Canadian vacation provider and that plans for a robust 2023-24 winter season are underway and will include new destinations and routes, along with future plans to leverage WestJet network to provide “even more affordable choices to Canadians.”

“Sunwing Vacations was built on a commitment to make Canadians’ vacation dreams come true, and we are continuing to deliver on that purpose as part of the WestJet Group,” says Andrew Dawson, President of Tour Operations. “Our operations continue as normal and there will be no impact to our valued customers’ vacations.

“In partnership with our esteemed travel advisor community, we are excited to continue offering Canadians the affordable range of products and services that Sunwing Vacations is known for, including incredible savings on sun vacations for the summer and beyond. We also look forward to announcing our full winter program soon, which includes several new destinations and routes that we’re sure travel advisors will enjoy visiting and selling to our mutual customers.”

Following the closing of the transaction with the WestJet Group, Sunwing Vacations says it is not impacted by the upcoming airline-specific integration that was recently announced.

Moreover, Dawson says, “We will leverage the WestJet network in future to drive increased scale and growth to expand our Sunwing Vacations offering, alongside the WestJet Vacations brand. It’s an exciting time for the business and we look forward to continued collaboration with travel advisors…”

Sunwing notes that it will also continue to maintain its headquarters in the Greater Toronto Area along with its Quebec head office in the Greater Montreal Area.