Sunwing’s Vacation Van is back in action. Following its launch in Toronto last fall, the van has gone international, making the journey to Montego Bay, Jamaica, for an activation starring Canadian game show host, Adam Growe (“Cash Cab”).

Alongside partners RIU Hotels & Resorts, NexusTours.com, and Chukka Caribbean Adventures, the activation was executed in multiple phases during the vacation provider’s three-day expedition in the tropics:

Day 1: Upon arrival in Montego Bay, Growe engaged passengers on board their NexusTours transfer in a friendly quizzical game for their opportunity to win a prize from NexusTours.com.

Day 2: Sunwing guests vacationing at Riu Palace Aquarelle were welcomed for an exclusive trivia experience near the Ska Bar in the resort’s outdoor entertainment area, where participants could go head-to-head and compete for a spot on the next day’s exclusive adventure.

Day 3: The final day celebrated the trivia winners, as NexusTours.com and Chukka Caribbean Adventures hosted an itinerary at Good Hope, from ziplining to bamboo river rafting, horseback riding, ATV treks, a traditional Jamaican lunch and rum tasting. Following several pop quiz moments throughout the day where participants competed for top prize, they were surprised with the biggest plot twist of all: all groups would go home as winners of a free Sunwing vacation package with RIU Hotels & Resorts.

Sunwing’s Vacation Van was first brought to life in November 2024 in Toronto, as it hit the streets with Growe behind the wheel to surprise unsuspecting Torontonians and test their “flynancial” knowledge in Growe’s signature style. From Nov. 13-16, 2024, locals were challenged to answer a variety of questions that dug deeper into the “Save More” of Sunwing’s mantra, for their chance to win Sunwing gift cards and RIU Hotels & Resorts all-inclusive vacation packages.

The pop-ups were further amplified by a social media contest that ran concurrently on @SunwingVacations’ Instagram, where users could play for their chance to win from home.

This week, @SunwingVacations’ social media channels will feature exciting recaps on the events in Jamaica, as well as an upcoming social media contest for one more chance to take part in the fun.

 

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