STRATEGIES FOR LGBTQ TOURISM: Prioritizing diversity, equity and inclusion

A new report from the International LGBTQ+ Travel Association Foundation (IGLTA) unpacks some of the key approaches to boosting diversity, equity, and inclusion across the tourism industry – and why it matters. And the report, “DEI Strategies for a Stronger Global Tourism Industry” is now available as a free resource for the travel trade.

It uncovers some of reasons for socially responsible growth across the travel market, and practical ways DEI can help build both successful businesses and stronger communities.

“As global tourism returns, now is a perfect opportunity for travel and tourism companies of all sizes to expand their DEI efforts,” says IGLTA President/CEO John Tanzella. “Prioritizing diversity, equity, and inclusion is the right way for businesses to foster respect among employees, partners, and clients.”

Behind the report was a prominent group who gathered as part of an IGLTA Foundation Think Tank at the 2021 IGLTA Annual Convention in Atlanta. More than 30 participants joined the discussion, including members of destination-marketing companies, local and regional governments, tourism- and workplace-advocacy groups, and Fortune-500 corporations.

The report explores the “DEI journey” as an effective approach to attracting top talent, boosting productivity, and stoking innovation. Among its key takeaways are recommendations that leadership coaching, supplier diversity, intentional skill-building, and management accountability all contribute to the long-term benefits of DEI.

With its global reach the tourism industry in particular can help promote greater understanding of local cultures and social issues, involve local communities in tourism decisions, support authentic travel experiences, and positively support diversity in a destination, says IGLTA, adding that all are considerations worth examining for any travel company seeking to drive responsible tourism through its own cultural competence.

The International LGBTQ+ Travel Association is a global leader in advancing LGBTQ+ travel and an Affiliate Member of the United Nations World Tourism Organization. The association’s professional network includes 10,000+ LGBTQ+ welcoming accommodations, destinations, service providers, travel agents, tour operators, events and travel media, and its members can be found in 80 countries.

To read the report, click HERE.