08 FEB 2019: Twenty-five years ago, when most tour operators were striking the word “tour” from their brands, afraid that the escorted tour was falling into obsolescence, if you had said the next generation would like escorted tours, most travel professionals probably would have looked at you like you were crazy. Nevertheless, that is what happened.

MMGY Global, the gold standard in travel market research, made it official recently in a study commissioned by the US Tour Operators Association (USTOA) about Americans traveling internationally. One of its conclusions was that Millennials like traveling on “guided vacations.” Same game, different name.

Read it all in The Travel Market Report


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