08 FEB 2019: “It’s my calling to bring modelling to the masses,” says Tyra Banks, and, inspired by no less than Disneyland, “America’s Next Top Model” creator and former Victoria’s Secret model, is launching a new venture that she says will give people the opportunity to engage with the elusive world of modelling by making it available to everyone.

Opening at Santa Monica Place shopping mall in this year, Modelland will be a 21,000-square-foot, attraction creating a fantasy version of the modelling world to let visitors “be the dream version of themselves” through interactive entertainment, curated retail and user-generated content that can be shared, Banks told WWD.

Banks posted an image of her face surrounded by flowers, flamingos and small colorful birds with announcement, "My dream for you will soon be a reality. #Modelland. A place where everyone can be a model. A place where all beauty is celebrated."

"I can't wait for you to Step Into Your Light. Head over to Model-Land.com to sign up for more information," she continued in her post.

"Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real."

Will there be daily runway shows at Modelland? “That’s low-hanging fruit,” she said. “This is bursting the door open and redefining what a model is. It’s all about inclusiveness.”


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