The Saint Lucia Tourism Authority (SLTA) is reinforcing its presence in Canada with a seven-city roadshow in partnership with Air Canada. Running through Sept. 22, the SLTA team has called in Halifax, Calgary, and Edmonton, with stops still to come in Vancouver (Sept 12), Montreal (Sept 17), Toronto (Sept 19), and Windsor (Sept 22).
Highlighting new travel experiences, accommodations, and initiatives, the 2025 SLTA Roadshow is designed to provide key destination knowledge to engage potential clients more effectively, drive bookings, and deliver unique travel experiences, while demonstrating Saint Lucia’s reputation and presence in the Canadian market by strengthening partnerships with travel advisors across the country.
At the centre of that effort is the Saint Lucia Expert Program (SLEx), an award-winning online training and loyalty platform that equips travel advisors with in-depth destination knowledge, sales tools, and a rewards program.
“The Canadian market has consistently shown strong interest, and this roadshow allows us to amplify our presence, strengthen key partnerships, and provide travel advisors with the selling tools to drive sales and increase visitation from Canada, one of our main source markets,” says Louis E. A. Lewis, CEO of the Saint Lucia Tourism Authority.
The roadshow is supported by a range of accommodation partners, including Harmony Marina Suites, Windjammer Landing Resort & Residences, Bay Gardens Resorts, Jade Mountain, Anse Chastanet, Secrets St. Lucia, Zoetry Marigot Bay, Sandals Resorts, Serenity at Coconut Bay, Coconut Bay Beach Resort and Spa, Royalton St. Lucia, Hotel Chocolat, Ladera, Ti Kaye Resort, and Sugar Beach – A Viceroy Resort.
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