This week: ACTA agents discovered Los Cabos, while three other ‘Sell Your Way to the USA’ winners road-tripped in Nevada; First in Service (F1S) announced summit dates; Crystal takes a new Approach; and Trafalgar introduces a river cruise booking incentive.
ACTA
Two dozen ACTA members had the chance to discover Los Cabos, Mexico in late May (banner photo) as part of the association’s Immersive Destination Learning Experience, hosted by the Los Cabos Tourism Board.
Throughout the week, travel advisors participated in educational programming, destination site inspections, and immersive cultural and culinary experiences across San José del Cabo and Cabo San Lucas. The experience showcased the diversity of Los Cabos’ tourism offerings while providing advisors with valuable firsthand product knowledge to better support their clients.
Reflecting the growing popularity of Los Cabos among Canadian travellers, several new air routes will launch for the upcoming winter season, making the destination even more accessible from Canada:
- Toronto-Los Cabos: Three times weekly beginning Nov. 16 (Porter Airlines)
- Edmonton-Los Cabos: Four times weekly beginning Nov. 16 (Porter Airlines)
- Ottawa-Los Cabos: Twice weekly beginning Dec. 18 (Porter Airlines)
- Montreal-Los Cabos: Weekly beginning Dec. 10 (Air Transat)
In other ACTA news, the association is offering 20% savings on its Certified Travel Counsellor (CTC) and Certified Travel Manager (CTM) designation programs for enrollments made by June 30. Use the promo code CERTSAVE20.
First in Service (F1S)
First in Service Travel F1S) has announced that its 2026 F1S SUMM1T will take place Oct. 25-28, at the Sofitel Barú Cartagena in Colombia; registration among its advisors and partners is already on track to be completely filled.
The SUMM1T serves as the cornerstone gathering of the F1S global network, bringing together advisors, partners, and leaders for curated programming, strategic collaboration, and celebration. In celebrating its 35th anniversary year, this year’s theme, ‘Chispa. Alma. Vida.’ – which translates to “Spark. Soul. Life.” – underscores the inspiring philosophy that has carried F1S for 35 years and will guide the company forward, particularly as it focuses on longevity, both in wellness and in business.
In addition to the core SUMM1T program in Cartagena, F1S will offer optional pre- and post-SUMM1T “1 Discovery Retreats,” providing advisors with deeper immersion in Colombia’s culture and destinations.
Travel Nevada
Three Canadian travel advisors, who were winners in the Sell Your Way to the USA incentive campaign (photo above), have returned from a prize FAM trip hosted by Travel Nevada. The FAM participants included: Nicole Braga, Direct Travel, Toronto; Maria Karagioules, Voyage International ITA, Montreal; and Callan Thompson, Sportscorp Travel, Toronto.
“Canada remains one of Nevada’s most important international markets, and programs like Sell Your Way to the USA play a key role in strengthening our relationships with the travel trade,” says Nicole Orsua, Chief Industry Development Officer, Travel Nevada. “This itinerary highlighted the many sides of Nevada, from world-class entertainment and iconic road trips to breathtaking outdoor adventures and welcoming small-town communities.”
Travel Nevada has curated 10 road trips across the state designed to inspire visitors to ‘Get a Little Out There.’ Throughout the FAM, participants experienced this spirit firsthand, journeying from Las Vegas through scenic byways, historic mining towns and some of Nevada’s most iconic outdoor landscapes.
SUPPLIERS
Crystal
Crystal has announced today a new collaboration with Approach Guides launching an innovative suite of marketing technologies designed to help travel advisors more effectively promote Crystal voyages, engage clients and increase bookings with ease.
At the heart of the new approach are “content experiences,” beautifully designed, ready-to-use digital marketing pages featuring Crystal’s itineraries, destinations and exclusive offers. These pages can be instantly co-branded by advisors and shared across email and social channels. Each piece of content is paired with a personalized, co-branded Crystal website, enabling advisors to capture private leads directly and seamlessly convert interest into sales.
The platform is designed with simplicity and speed in mind. Advisors can access Crystal’s marketing content, add their personal branding, and begin sharing with clients in minutes — eliminating the need for time-intensive content creation while ensuring a polished, high-end presentation consistent with the Crystal brand.
In addition, Crystal is offering agency-level integration options, allowing host agencies to co-brand Crystal content directly from their intranet systems. This ensures advisors can access and distribute marketing materials within their existing workflows, with minimal setup required.
“Today’s luxury traveller expects inspiration and immediacy, and our advisors need technology that deliver both. Working with Approach Guides provides our travel partners an elegant, intuitive way to market Crystal, combining beautiful storytelling with powerful lead generation. It’s a meaningful step forward in how we support advisor success and help them grow their business,” said Matias Lira, Crystal’s SVP Trade sales Americas
Advisors can explore the new platform and begin creating their own co-branded content by visiting: inspires.to/crystal.
INCENTIVES
Trafalgar
For bookings made through July, a new travel advisor incentive rewards agents with a $150 e-gift card per qualifying passenger on eligible Trafalgar river cruise new bookings. Bookings must be made, deposited and submitted with promo code TR26EARN during the incentive window. Additionally, the top-selling advisor in North America, with a minimum of five qualifying passenger bookings during the incentive period, will win an air-inclusive trip on Trafalgar Harmonie’s inaugural ‘Best of the Seine with Paris & Normandy’ sailing, departing April 18, 2027. Group charter bookings are excluded.
“River cruising continues to be an exciting growth opportunity for our advisor partners, and this incentive is another way we are investing directly in their success,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer at TTC Tour Brands. “With uncapped earning potential and a chance to experience our inaugural Seine sailing firsthand, advisors have even more reason to introduce clients to Trafalgar river cruises and build momentum across 2026 and 2027.”
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