This week: TRAVELSAVERS’ Affluent Traveler Collection marks 20 years; Transat Distribution Canada celebrated the 2024-25 winners of its Bravo Excellence Club; a new addition at Zebrano Travel; Ensemble has a new partnership; Intrepid has prizes galore for agents; Travel Nevada is planning special events for its specialists; and Atlas Ocean Voyages has a new website for agents.
The Affluent Traveler Collection
The Affluent Traveler Collection (ATC) is marking 20 years of growth since launch by TRAVELSAVERS in 2025. The invitation-only network of luxury traveller advisors continues to enhance its programs, which include a consumer website connecting luxury travellers to advisors; comprehensive, advisor-branded consumer email and direct mail programs; and lifestyle campaigns highlighting exclusive offers in niches such as epicurean, mind-body, culture and family travel
“ATC began with the goal of driving quality luxury leads to our agencies through focused marketing of our powerful partnerships,” said Chief Marketing Officer Nicole Mazza. “Two decades later, we are still generating new business and new heights of success for our advisors. ATC has developed into a dynamic network that helps our advisors deliver exclusive rates, premium products, and unmatched value for clients.”
ATC now boasts more than 350 agencies strong – agencies that achieve ATC’s strict standards for affiliation are invited to join.
Its partner portfolio has also expanded strategically over the years. The collection now stands at over 1,300 hotels, as well as luxury cruise lines, OnLocation destination management companies, tour operators and more. Luxury icons including St. Regis, Ritz-Carlton and Six Senses are prominent in the portfolio. ATC ’s signature Symposium event now takes place annually, this year at the JW Marriott San Antonio Hill Country Resort & Spa in September.
TRAVELSAVERS Canada
Meanwhile, TRAVELSAVERS Canada has appointed Karen Fine as Senior Business Analyst. Fine brings more than 17 years of experience in the travel industry, spanning frontline sales, retail leadership, luxury travel, and operational management. Her role will be to work closely with agencies to analyze advisor performance, identify growth opportunities, and translate insights into practical strategies advisors can implement easily.
Zebrano Travel
Siba Hasna has joined Toronto’s Zebrano Travel as VP Client Experience. With a background in private aviation, Hasna excels in client relationship management, logistics, coordination, and project leadership, says agency owner Anna Judek.
In her role, Hasan will steward the sales pipeline, oversee client management, and direct all operational initiatives at Zebrano Travel.
The agency has also announced a partnership with TripSuite – an all-in-one technology platform streamlining bookings, commissions, accounting, client profiles, forms, and integrating seamlessly with Travefy.
“We’re thrilled with the new team structure and forward-thinking technology investments,” says Judek. “Our vision is to build a powerhouse team that leverages cutting-edge tools to make trip planning more seamless. Ultra-high-net-worth clients expect exceptional experiences – our strategy is to embrace smart innovation while remaining true to personalized service which is at the heart of Zebrano Travel.”
Transat Distribution Canada
Transat Distribution Canada (TDC) recognized the 25 owners of Marlin Travel, TravelPlus, Club Voyages, and Affiliate agencies who earned a place in TDC’s Bravo Excellence Club based on their sales performance in the 2024-25 fiscal year. The honourees will be rewarded with a cruise from Lisbon to Barcelona in May aboard the Norwegian Dawn.
“The strength of the Bravo Excellence Club lies in the fact that it reflects the reality of our network: among the winning agencies, we have agencies of all sizes, located in both large urban centres and smaller communities, but all of which share exceptional sales performance—of Transat products in Ontario, the Maritimes and Quebec, and WestJet Vacations and Air Canada Vacations products in the West – either in terms of volume or sales growth,” says TDC general manager Karine Gagnon.
TDC Bravo Excellence Club Winners – 2024-25
- Marlin Travel Kingston/Hanover, Leanne McKercher & Jeromy Wilhelm
- Marlin Travel Hamilton, Antonio Del Fiacco
- Marlin Travel Brantford, Denise Luciani
- Marlin Travel Hawkesbury, Manon Lacelle-Lacroix
- Marlin Travel Peterborough, Mary LaRocque
- Marlin Travel Miramichi, Natalie Forrest
- Marlin Travel Victoria, John Fraser
- Marlin Travel Regina, Sheena Revet & Heather Calvert
- Marlin Travel Swift Current, Nancy Thingelstad & Kim Thingelstad
- Marlin Travel Grande Prairie, Caroline Connelly & Karen Cloutier
- TravelPlus Flamborough, Waterdown, Laura Batey & Shelly Hulzinga
- Durham Travel, Courtice, John Wood & Sarah Moore
- Square 1 Travel & Cruise, Courtenay, Susan Davies & Diane Todd
- Elgin Travel & Cruises, St. Thomas, Nicole Bedard & Susan Richard
- Voyages Paradis/Club Voyages Solerama, Quebec City, Malik Hadid
- Club Voyages Inter-Monde, Rimouski, Annick de Courval and Raymonde Bélanger
- Club Voyages Fascination, Saint-Lambert-de-Lauzon, Pier-Ann Mercier and Richard Mercier
- Club Voyages Mille et une nuits, Mascouche, Julie Carpentier
- Club Voyages Tourbec, Laval, Julie Derome Delvaux
- Club Voyages Tourbec Henri-Bourassa, Montreal, Richard Hill and Robert Beaulieu
- Club Voyages Albatros, Joliette, Karine Séguin
- Club Voyages Saint-Jean-Chrysostome, Lévis, Julie Theberge and Anne-Marie Couillard
- Club Voyages Les Iles, Iles de la Madeleine, France Groulx and Geneviève Richard
- Club Voyages Elite, Rouyn-Noranda, Kim Parent Leroux
- Club Voyages Sartigan, Saint-Georges-de-Beauce, Karine Létourneau
- Voyages en Liberté Voyages Terre & Monde, Terrebonne, Éric Forget and Steve Marcotte
- Voyages en Liberté Voyages Club Évasion, Boisbriand, Nathalie Denis
- Voyages en Liberté Voyages Arc-En-Ciel, Trois-Rivières, Justin Bordeleau, Nathalie Lahaie, and Mélanie Boucher
- Voyages en Liberté Voyages Isana, Mascouche, Nathalie Robin
“For more than 20 years, this exclusive reward trip has welcomed a select group of agency owners – some familiar faces who return year after year, and some exciting newcomers,’ says Gagnon. “It’s our way of celebrating their achievements and saying thank you to those who champion the partners that make this program possible.”
Ensemble
Ensemble has announced a major expansion of its partnership with ALG Vacations (ALGV). The relationship, which previously centered on Apple Vacations and Travel Impressions, will now include the other three ALGV brands – Funjet Vacations, United Vacations, and Blue Sky Tours.
The move, says Ensemble, reflects its continued transformation into a modern consortium focused on providing advisors with best-in-class technology, marketing, training, and exclusive preferred partner solutions.
Through its portfolio of trusted brands, ALGV provides comprehensive and advisor-focused vacation programs that serve a wide range of travellers. The collection spans family-friendly escapes, luxury experiences, and niche itineraries, giving Ensemble members more ways to meet growing client demand for high-value, curated vacations.
“Ensemble’s mission has always been guided by a simple goal: giving our members the tools and partnerships that help them succeed in growing their business and creating more revenue,” said Michael Johnson, President of Ensemble. “ALGV has been a valued collaborator for many years. Expanding this partnership allows our advisors to benefit from even greater product variety and support, and we are excited to introduce these additional brands to our network.”
INCENTIVES/EDUCATION
Intrepid Travel
Through Feb. 13, every confirmed booking with Intrepid Travel brings advisors closer to winning one of over $30,000 in prizes, including free Small Group Adventures. And for the first time, Intrepid is doubling the number of winners with separate weekly and grand prizes for North American travel advisors. Grand prizes include FOC Intrepid Tour to Peru up to $3,500 CAD + Companion (or single supplement of equal value); FOC Short Break up to CDN$3,000; and FOC Premium Walking & Trekking up to $4,000. Weekly smaller prizes include a Free Urban Adventure + 1 Companion, $200 CAD /pax and copy of Intrepid List Book (with option to gift to client). Weekly prize winners will be drawn at random from advisors who made a booking each week. Full details available on the Agent Hub and Intrepid’s Facebook agent community page.
Travel Nevada
Travel Nevada is encouraging agents to ‘Get A Little Out There’ and discover the Silver State’s wealth of quirky, unexpected and awe-inspiring experiences through the Travel Nevada Trailblazer Specialist Program.
Canadian agents who enroll in and complete the program gain access to exclusive benefits, including invitations to special events, educational FAM opportunities, and priority updates on new and refreshed experiences across the destination.
As an added incentive, Travel Nevada will host three Trailblazer-exclusive events this March. To receive an invitation, agents must complete the program by Feb. 6. Events will take place in Toronto on Tuesday, March 17; Montreal on Wednesday, March 18; and Calgary on Thursday, March 19.
To become a Travel Nevada ‘Trailblazer’ specialist, sign up at nvtrailblazers.travelnevada.com or download the App to complete the program, comprised on three self-paced modules (approximately 20 minutes each).
SUPPLIER NEWS
Atlas Ocean Voyages
Yacht expedition operator Atlas Ocean Voyages has expanded its partnership with Approach Guides to launch personalized, co-branded websites for travel advisors, giving them a seamless way to market and sell the company’s transformational voyages.
“Our website is a treasure trove of content – from immersive itineraries and ship details to special offers and destination stories – and now advisors can use all of it to inspire clients and grow their business,” said Colleen Rodriguez, VP at Atlas Ocean Voyages. “With this launch, every page shared is fully co-branded and drives leads directly to the advisor, making their marketing smarter, faster and more impactful. It’s exactly what our partners need to succeed and a wonderful way to elevate our businesses together.”
The co-branded website works in parallel and tandem with Atlas’s pre-designed marketing pages, called content experiences, that spotlight the brand’s most compelling differentiators: yacht-style expeditions, exclusive onboard moments, off-the-path destinations and all-inclusive luxury. With this upgrade, every content experience now connects seamlessly to the advisor’s personalized version of atlasoceanvoyages.com, complete with detailed itineraries, real-time pricing and availability. And when the consumer is ready, calls to action facilitate private communications with their trusted advisors.
The service is available now and is always free for advisors. Those already using Atlas content will find that every link now connects clients to their co-branded website. Advisors new to the solution can get started in seconds at inspires.to/atlas – no login required.
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