Philip Rose – a familiar to the Canadian trade as the former head of the Jamaica Tourist Board in this country – has been named Deputy Director of Tourism for the Americas, with responsibility for the US, Caribbean and Latin America.
“Philip Rose has a long history working in tourism to promote brand Jamaica,” said Jamaican Tourism Minister Edmund Bartlett. “Throughout the years, he has proven himself to be a visionary leader whose numerous successes have helped to elevate and maintain Jamaica’s status as one of the world’s top tourism destinations, particularly from North America. It was therefore a natural fit for him step into this key role.”
Most recently, Rose served as Regional Director for the Jamaica Tourist Board in the US responsible for overseeing sales and marketing in the Northeast, the region that delivers the largest share of visitor arrivals to the island.
He has previously held senior-level positions within the organization including Regional Director of Canada, during which time the country recorded its highest visitor arrivals to Jamaica.
Known as a global connector with long-standing relationships and for his keen ability to identify and leverage marketplace trends and data, his digital expertise led him to pioneer the Jamaica Tourist Board’s use of social media as a marketing tool during its early inception.
“We are truly fortunate to welcome Philip Rose to this post, as he is a champion of Jamaica’s tourism with outstanding qualifications and a well-established track record of excellence,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “The strategic direction, proficiency and foresight he provides have been invaluable to growing arrivals and we are fully confident that he will continue to be a driving force for tourism to Jamaica in his new position.”
Rose said: “I have always been passionate about selling and marketing travel to Jamaica as well as aligning strategies and tactics to meet objectives and targets, so I look forward to doing so in an expanded capacity with this promotion.”
The JTB notes that Rose “grew up” in the tourism and hospitality industry, having worked in city hotels and beach resorts across Jamaica since his first summer job at 14 years old.
Upon his recruitment by the Jamaica Tourist Board, he thrived in different roles in the US and Canada and has been promoted in every position he has held. He has lived and studied tourism in Jamaica, Canada, US, Singapore, and Italy and has been a featured guest lecturer on tourism in various universities in the US and Canada.