Hilton has launched the Outset Collection by Hilton, the company’s 25th brand and eighth in its growing Lifestyle portfolio. The new brand underscores Hilton’s dramatic growth trajectory and focus on offerings for customers in the fastest-growing segments, particularly the collection and lifestyle spaces.
With an increase in guests looking for boutique hotels with an independent identity, the collection’s first hotels will begin welcoming guests later this year, with bookings available on Hilton.com starting in November. At launch, Outset Collection will have more than 60 hotels in development, with long-term growth potential of more than 500 hotels across the United States and Canada alone.
This diverse collection of hotels, initially in the United States, will put Hilton’s signature hospitality in places guests might not expect, ranging from urban destinations, small towns, adventure outposts and offbeat hubs, and will feature a range of hotels, with upscale finishes and story-driven designs.
Confirmed hotels in the collection include a basecamp for exploration in Moab and a boutique hotel in Chicago.
“At Hilton, we continue to reimagine what’s next in hospitality. Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travellers around the world,” said Chris Nassetta, president and CEO, Hilton. “By expanding our Lifestyle portfolio, we are broadening the ways guests engage with Hilton…”
Outset Collection will join Hilton’s robust Lifestyle portfolio, which also includes NoMad, Canopy, Curio Collection, Graduate, Tapestry Collection, Tempo and Motto. The continued focus on this category is underscored by tremendous growth. Earlier this year, Hilton’s Luxury and Lifestyle portfolios reached 1,000 hotels globally.
All hotels in Outset Collection will participate in Hilton Honors, the award-winning guest loyalty program with more than 226 million members for Hilton’s portfolio of brands.
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