UN BACKS AI TO ‘FUTURE-PROOF’ TOURISM
The World Travel Market Ministers Summit, in collaboration with UN Tourism and the World Travel & Tourism Council (WTTC), returned last week to focus on the growing importance of Artificial Intelligence for the sector. Taking to the floor in London were Ministers representing more than 20 countries and providing the voice of the private sector, leaders from Expedia, HBX Group, JTB Corp and SITA, highlighted the importance of enterprise and public-private partnerships.































