Citing New Distribution Capability (NDC) technology’s ability to create new retailing opportunities for airlines around the world, Air Canada and Amadeus say that an expansion of their long-standing partnership will allow travel sellers to benefit from a long-term roadmap that offers additional features and new content.

The new, multi-year distribution agreement will enable access to its full range of
NDC-sourced content from Air Canada through the Amadeus Travel Platform, enabling the carrier to provide enhanced travel retail experiences by distributing personalized and tailored offers.

Additionally, the airline’s traditionally sourced content (EDIFACT) will be available worldwide to travel sellers and corporations that utilize the Amadeus Travel Platform.

“Amadeus and Air Canada have a long-standing history of partnering to improve the travel experience and empower travel sellers. We’re proud to take this significant next step by offering our NDC content for the first time through a GDS. Now agencies and travel buyers will have access to our most complete range of content and be well-equipped for the introduction of new products and capabilities,” said Mark Nasr, Sr. VP of Products, Marketing & eCommerce at Air Canada. “For buyers and travellers, this means their preferred agency, whether a local independent or large travel management provider, will be able to offer a broader range of rich Air Canada content, travel options and services via the Amadeus Travel Platform at the most competitive prices.”

As an Amadeus Altéa customer for its passenger service system, Air Canada will benefit from a single passenger name record (PNR) for managing the end-to-end passenger experience. Advantages also include increased efficiency and seamless integration of Altéa NDC with the Amadeus Travel Platform, enabling travel sellers to efficiently shop, book and manage NDC-sourced travel content.

The advancements further build upon a partnership between the two companies that over the last decade that has enabled Amadeus and Air Canada to work together to introduce a modern reservation system, new and expanded website and mobile app functionalities, an extensive loyalty shopping and redemption experience, and expanded connectivity to dozens of partner airlines around the world.