Fora Travel reports it is now operating in Ontario, with plans to expand across Canada in the coming weeks. The U.S.-based host agency launched in 2021 and is registered in California, Florida, Washington, and now has TICO registration.
Backed by “world-class investors including Forerunner Ventures and Heartcore Capital” Fora describes itself as “a modern travel agency (that) combines tech with the human touch to turn travel advising into an accessible, inclusive, and lucrative career path.”
Fora says it “eliminates pain points and barriers to entry,” giving travel advisors at every level the ability to start and grow a travel advising business, be it on a full or part-time basis.
And the company further promises the “fastest commission payments in the industry.”
“At its core, Fora was built to fix what’s broken in travel advising – outdated systems, high barriers to entry, and poor advisor support,” says Henley Vazquez, Co-Founder and CEO of Fora Travel. “We created a model where technology amplifies human expertise, not replaces it. With our Canadian launch, we’re excited to open the door for more entrepreneurs to thrive in this incredible industry and help grow more small Canadian businesses.”
Fees
An annual membership fee of $399 provides full access to Fora’s Advisor Portal, including the ability to book over 170,000 bookable hotels, training programs, content and marketing tools, fast and streamlined commission payments, and an online forum that connects thousands of advisors within the global Fora community. Ontario-based advisors are required to complete the TICO Education Standards Exam ($35), and Fora will soon offer a free prep program to streamline the process.
The company says thousands of its advisors connect through the Fora Forum, “making Fora not just a platform but a vibrant professional community.” Fora also supports advisors through in-person gatherings and ongoing education, while exclusive agency partnerships mean access to upgrades, special amenities, bespoke experiences and VIP perks at over 7,200 hotels and cruises worldwide.
Fora Travel has been recognized by Fast Company as one of 2025’s most innovative companies, LinkedIn Top Startups, and as a top growth agency by Virtuoso, IHG, Small Luxury Hotels, and Four Seasons.
Headquartered in New York, it’s new Toronto office is located at 1235 Bay Street.
For more information, visit www.foratravel.com.
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