MSC CRUISES’ RECORD-BREAKING PARTNERSHIP

MSC Cruises is expanding its new entertainment offerings at sea with Guinness World Records, the recognized officials for incredible record-breaking titles worldwide. The new program will allow passengers to test their mettle at live shows and – if they’re lucky – get their name in the record books.

The cruise line says the new partnership is part of MSC Cruises’ broader strategy to further elevate their onboard immersive entertainment programs for guests.

While cruising at sea, guests can participate in the activity during the day and audition for the grand evening show, where finalists can demonstrate their talents and aim to become a world record holder.

“We’re always on the hunt for new and engaging concepts for our guests,” says the cruise line’s Global Head of Entertainment, line’s Steve Leatham. “This partnership provides unique and enriching entertainment at the highest level…”

Marco Frigatti, SVP Consultancy at Guinness World Records, adds, “There’s no better way to bring the magic of Guinness World Records to life than to host a live show like this. Families exploring the world on an MSC Cruise can explore the incredible world of record-breaking at the same time – and even become a part of it too!”

Guinness World Records activities are now available onboard MSC Seascape and MSC World Europa and will be on MSC Euribia when it launches in June.

Some of the Guinness World Records highlights include:

• The Records Show is an onboard version of the Guinness World Records TV show and will consist of a live stage show featuring a range of record-breaking activities from audience participation, individual guests, and even the ship’s crew. Whether it be the firing of a vortex cannon or a voice-controlled video game, there will be plenty of new challenges for guests to discover.

• On board, there will be various children’s programs, including entertaining challenges, quizzes, as well as educational shows, providing endless engaging entertainment for both children and teens.

• The program’s Guinness World Records Facts will invite guests for a trivia challenge to test their knowledge on Guinness World Records.

• Allowing the whole family to join in, Guinness World Records Family Quiz, will include a record-breaking quiz, using live challenges and Guinness World Records video races to see if audiences can select the winner.

Any new record breakers will be verified by a GWR Official Adjudicator and awarded a Guinness World Records certificate, giving guests “ultimate bragging rights.”