Ultra-luxury cruise line Silversea has expanded the role of cruise industry veteran Massimo Brancaleoni who becomes Senior Vice President, Global Sales & Revenue. In this new role, Brancaleoni will continue to report to Silversea President Barbara Muckermann. Brancaleoni has almost 30 years of experience in the global cruise industry and has held executive positions for international organizations in Europe and Asia. He joined Silversea in January 2023 as Senior Vice President, Global Sales.
“Massimo will hone our strategic approach to bolster our position as the industry’s leading luxury travel brand,” said Muckermann. “Since joining Silversea in January 2023, Massimo has strengthened our global Sales team, contributing to our unprecedented success with his strategic mindset and laser-sharp focus on results.”
“I am incredibly grateful to Barbara, Jason Liberty and the entire Royal Caribbean Group leadership team for this opportunity,” said Brancaleoni. “I look forward to building on our successes in 2024 and beyond, optimizing the synergy between our global Sales and Revenue departments for the benefit of our brand and our valued Travel Advisors and capitalizing on the luxury travel market’s growth and potential.”
With a wealth of experience in a diverse range of cruise industry segments — from mass-market to ultra-luxury and expedition — Brancaleoni has successfully led large teams and developed profitable global strategies, with expertise in transforming commercial organizations and growing revenues on an international scale. Prior to joining Silversea, Brancaleoni held the role of Senior Vice President, Worldwide Sales, at Costa Cruises, after working his way up from the position of Director, Pricing and Revenue Management.