In news that’s sure to make every Swiftie’s wildest dreams come true, Madame Tussauds has unveiled its biggest figure launch to date, creating 13 brand new Taylor Swift wax figures. The figures will appear in 13 cities across four continents with the simultaneous multi-figure launch marking the most ambitious in Madame Tussauds’ 250-year history.
The recent launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Rolling out across the world-famous entertainment brand’s global estate, the new figures will appear in Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai.
Swift’s recent record-breaking Eras tour sold out 149 dates across five continents, prompting Madame Tussauds Global Brand Director Laura Sheard, to comment, “Taylor Swift is a generational icon and a cultural powerhouse. Madame Tussauds has a centuries-old legacy of holding a mirror up to the world of fame, immortalizing the profiles that are making an imprint on the day’s culture.”
A team of more than 40 highly skilled Madame Tussauds artists spent 14 months on the project, which features each of the 13 figures dressed in a unique look from Eras tour.
Danielle Cullen, Madame Tussauds’ Senior Figure Stylist, said: “This is the most ambitious project in Madame Tussauds’ 250-year history – which only feels right to reflect the stratospheric status of Taylor Swift. We’re honoured to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate some of the Taylor Swift | The Eras Tour’s most iconic looks – many of which will have special significance to the cities the 13 new figures will call home.”
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