Constant sunshine and amazing natural attributes help Greater Fort Lauderdale sell itself as a destination, but Visit Lauderdale is leaving nothing to chance by offering a comprehensive suite of tools for Canadian travel advisors designed to make it easier – and more lucrative – to sell the diverse 31 municipalities of Broward County.
Among the opportunities for travel advisors are:
- Become a Lauderdale Loyalist (*incentive program for Canadians only from March 25-May 20)
- Loyalist Passport with VIP deals
- Ready-To-Go Marketing Collateral
- Integrated High-impact Sales Resources
- Insider Tips & Promotions
- Timely News & Updates
- Partner Directory
Lauderdale Loyalist
Visit Lauderdale’s Lauderdale Loyalist program is an interactive training and sales experience for travel advisors. Available online and via mobile, the agent specialist program supports destination learning and serves as an ongoing sales enhancement resource.
Lauderdale Loyalist provides an interactive, multi-modal experience to maximize engagement. There are videos, images, promotional callouts, insider sales tips and engaging questions about the wide range of lodging and experience choices throughout the Greater Fort Lauderdale region. The platform guides advisors with assets that are educational and easily shareable or downloadable with just one tap. There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier thanks to its searchable feature and filtering options.
The user journey begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities. Advisors are then introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity and acceptance due to the area’s highly diverse residents. Once the learning modules are completed, advisors progress to the Retain section, where content remains available to access at any time.
“The Lauderdale Loyalist platform provides state-of-the-art education and sales tools to help agents provide expert advice, start more conversations and book more travel,” says Tracy Vaughan, Sr. VP, Global Trade for Visit Lauderdale.
FAMs/ Lauderdale Loyalist Passport
Of course, the best education is always in person; as such, Visit Lauderdale extends an invitation for travel advisors to discover the destination themselves. Those interested in attending a FAM should email at tourismsales@broward.org.
Meanwhile, some “gracious hospitality” is also extended to those on individual visits with the Lauderdale Loyalist Passport, a VIP passport for travel advisors that features special deals and not-to-be-missed attractions throughout Greater Fort Lauderdale.
Travel professionals who complete the brief online training session on Lauderdale Loyalist will receive an access code via a mobile device and an email for immediate use. There is no app to download.
The Lauderdale Loyalist Passport also can be saved on the mobile phone’s home screen for an easier way to access deals and special promotions.
Upon arriving at a participating business, travel advisors present their coupon on their mobile device to the attendant or staff member to redeem available discounts.
The exclusive mobile pass features a collection of cruises on local waterways, museum visits, and outdoor adventures with ongoing new additions which travel advisors can redeem. Offers presented on The VIP Passport will be accessible during limited time frames and each experience can be redeemed only once during that period.
“Travel advisors are one of our greatest allies and their influence is exponential,” said Stacy Ritter, president and CEO of Visit Lauderdale. “It makes perfect sense to offer them special savings which will allow them to explore Greater Fort Lauderdale while being able to curate personal experiences for their clients.”
For more information on the Lauderdale Loyalist Pass, click HERE.
INCENTIVE
Visit Lauderdale is now offering a Lauderdale Loyalist incentive program for Canadian advisors only. This special opportunity will run from March 25 through May 20 and all travel industry professionals from Canada that complete the Loyalist program in that time frame will be eligible for a hotel prize in the Greater Fort Lauderdale region.
Advisors may download the mobile apps from the App Store or Play Store, or register online HERE.
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travellers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts.