Hilton has announced LivSmart Studios by Hilton as the official name of its new studio apartment-style, extended-stay hotel brand. Built to accommodate guest stays of 20 nights or more, the lower midscale, extended‑stay solution already has more than 350 deals in various stages of negotiation.

In October, Hilton celebrated the groundbreaking of the brand’s first hotel. Construction on the future 137-room property in Kokomo, Indiana, is expected to open by late summer of 2024.

Created for the long-stay guest “who never stopped travelling, even throughout the pandemic,”

LivSmart Studios by Hilton is the newest addition to Hilton’s portfolio of 22 brands.

“From luxury to premium economy, Hilton has a rich history of strategically building brands for every guest and every travel occasion,” says Chris Silcock, president, global brands and commercial services, Hilton. “At Hilton, we continue to innovate our brands to meet the needs of the ever-evolving traveller, and we are excited to find an opportunity to better serve the long-stay guest with LivSmart Studios.”

Brand leader Isaac Lake, adds, “With a resilient $300-billion workforce travel market, the extended-stay segment continues to grow. It has never been as primed as it is now for this long-stay brand…”

LivSmart Studios hotels are designed to address “a clear void in the market: by targeting an underserved segment of guests staying 20 nights or more. This intentional approach positions LivSmart Studios as a disruptive force in the extended stay market by meeting the distinct needs of longer-term guests with essential amenities for an exceptional stay experience. Long-stay travellers can expect three signature elements, including:

• Deliberate design: Long-stay guests will be welcomed by the hotel’s inviting exterior of warm wood tones and a modern farmhouse-inspired palette with light industrial touches. Properties will also feature outdoor patios outfitted with grills, a communal fire pit and comfortable seating to make it truly feel like home.
• Spacious studio apartment-style accommodations: The adaptable layout of the thoughtfully crafted suites will provide comfort and functionality. Each room will feature spacious bathrooms, ample storage space, efficient closet design, and movable, multi-purpose furniture that allows guests to utilize the space as a place to work and rest. The kitchen area is also especially important to long-stay travelers and will include a fully equipped kitchen with a full-sized refrigerator, dishwasher, microwave, two-burner stovetop and more.
• Nontraditional lobby experience: The brand’s hyper-functional lobby allows sight lines from the front desk to the fitness and laundry areas, as well as a simple retail market, creating a safe and welcoming environment for long-stay guests looking to grab a great cup of coffee, fit in a workout or start their laundry.

LivSmart Studios by Hilton will participate in Hilton Honors, Hilton’s guest loyalty program for the company’s portfolio of nearly 7,400 properties worldwide.