This year’s hotspots are looking a lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia, searches by Aurora Borealis hunters are up by triple digits and almost three-quarters of Canadians (71%) says the aspire to see the Northern Lights in their lifetime but haven’t yet crossed the item off their bucket-list.