TravelBrands has announced the return of Jeff Carpenter as Strategic Account Manager, a newly created position designed to enhance TravelBrands’ positioning with retail partners across Canada. One of the key focuses of this role is to provide enhanced support to home-based consortium accounts.

With over 20 years of industry experience, Carpenter brings a wealth of knowledge of the travel landscape and a proven track record in nurturing partnerships. His extensive background enables him to understand and anticipate the evolving needs of travel professionals, making him the ideal candidate to drive growth and strategic collaboration. In this role, Carpenter will work closely with select TravelBrands’ retail partners to provide tailored solutions, identify growth opportunities, and ensure they receive the highest level of support

Carpenter is no stranger to the TravelBrands team, having previously contributed to the company’s success as Business Development Manager for Western Canada. His return to a new role marks an exciting chapter, now covering Canada from coast to coast as he leverages his experience to strengthen existing relationships and drive meaningful results for both TravelBrands and its partners.

“We’re excited to welcome Jeff back to the TravelBrands family,” says Bruce Lidberg, Director of Sales at TravelBrands. “Having worked alongside Jeff for many years, I have seen firsthand his dedication, strategic mindset, and ability to build lasting relationships. His return to TravelBrands in this key role underscores our commitment to providing top-tier support and solutions to our valued retail partners.”

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