Dubbing it the start of “an exciting new era,” Flight Centre Travel Group’s Independent division is launching a new principal brand to the market – one it promises will “provide a true heart and home for independent travel agents and agencies.” And one it says will it help it become a “global powerhouse” for independent travel advisors.
In elevating the existing Independent offering at FCTG, Envoyage will feature “a polished new visual identity that reflects the Group’s experienced global community, industry leading technology, and comprehensive product marketplace.”
It will also branch out into unique extensions specializing in the lucrative and expanding areas of corporate and luxury travel.
FCTG Global Leisure CEO James Kavanagh says a new global brand will allow the company to continue nurturing the huge potential they see in the independent travel space.
“Independent travel has been one of the fastest growing divisions for us in recent years and the investment in our new brand signals the significant role we expect the network to play in our future business model,” he said. “It’s our ambition that Envoyage will become a global powerhouse – the most comprehensive, trusted and recognized independent travel brand in market.”
FCTG says the name Envoyage combines the notion of connection through envoy and travel through voyage, adding, “the ‘bridge’ in the logo represents the growth journey our travel agents and agencies can experience and the incredible travel journeys their customers can go on with us.”
Danielle Galloway, FCTG’s Global Managing Director of Luxury and Independent Brands adds Envoyage is the culmination of extensive market research, industry consultation and in-depth design.
“The new brand proposition is compelling, memorable and versatile. Our research tells us Envoyage conjures up a sense of aspiration, a feeling of security and an immediate association with travel and personalization, so it truly embodies everything our independent division is about,” she says, “Being part of Envoyage will offer agents the best of both worlds – the freedom of running their own business their way, coupled with the power of a truly global brand and community.”
Envoyage Canada VP and GM Anita Emilio, commented, “As we unveil our fresh global brand, Envoyage is… also reinforcing a robust support network deeply attuned to the unique cultural intricacies and requirements of our Canadian network. Our Canadian team is passionately dedicated to delivering exceptional service – ensuring our customers are our top priority.
“We look forward to welcoming our existing network of incredible independent agents and agencies alongside newcomers into the Envoyage family.”
The roll out of Envoyage will start in the US in March with Canada, South Africa, Australia, and New Zealand to follow.
Flight Centre Travel Group Independent
Flight Centre Travel Group Independent is a global network of over 1,400 independent travel agents and agencies across the US, Canada, South Africa, Australia, and New Zealand that includes Travel Partners, Flight Centre Independent, Travel Associates at Home, Travel Managers, Independent by Flight Centre, and Independent by Liberty Travel.