IHG ALL IN ON INDIGO: Major expansion plan for booming brand

Hotel Indigo Silverthorne

IHG Hotels and Resorts (IHG) says it sees a “robust future” for its popular luxury and lifestyle Hotel Indigo brand and plans to expand by at least 65 properties over the next two years, bringing the total number locations to more than 200.

The brand’s continued momentum, which hotel giant IHG says has had an “exceptional” 2022, will expand upon its current global footprint of 135 backed by a 124-hotel global pipeline.

Hotel Indigo’s projected record growth stems from strong owner interest in culturally diverse areas throughout the Americas, says IHG, and with 69 currently open hotels and 29 planned properties – or nearly a quarter of the brand’s total global pipeline – across the region, Hotel Indigo is on pace to surpass 100 open hotels in the Americas by 2025.

Among its 2022 signings were its first Americas resort properties in Grand Cayman and Barbados.

Hotel Indigo also has emerged as an option for dual-branded hotels, with a joint Atwell Suites property now open in Miami’s Brickell neighbourhood.

Introduced in 2004, the boutique lifestyle brand is rooted in storytelling, following the creed that “Just as no two neighbourhoods are alike, no two Hotel Indigos are designed alike…” and to that end, promises to deliver “a beautiful and fresh perspective of its surrounding community by thoughtfully weaving its sights, sounds and flavors into its experience.”

“Hotel Indigo’s evolution is truly remarkable, and our team has worked hard to build and expand what is now one of the industry’s most efficient and authentic branded boutique lifestyle hotel concepts,” says IHG chief development officer, Americas, Julienne Smith.

Five of Hotel Indigo’s nine total 2022 openings to date have come within the Americas, with each boasting distinct identities:

 

  • Hotel Indigo Vancouver Dwtn– Portland Area: Rumoured to stand at the famous Witness Tree where Lewis and Clark once docked, and formerly a site for building wooden ships in World War 1, the new, and creatively named, Hotel Indigo Vancouver Dwtn – Portland Area (it’s in Vancouver!) captures the spirit and entrepreneurial zest of its storied neighbourhood.

 

  • Hotel Indigo NYC Downtown – Wall Street: Tucked within the towering architecture of the Financial District, Hotel Indigo NYC Downtown – Wall Street sits among the area’s most symbolic and historic icons. The hotel’s design features gold accents, rich leathers, and a vintage ticker tape machine as an homage to centuries of transactions along one of America’s most famous streets.

 

  • Hotel Indigo Flushing: Hotel Indigo Flushing inspires visitors and locals alike to enjoy the vibrancy of Queens, New York. Located minutes from Flushing Main Street, the 150-room hotel tells the stories of the community’s rich past and diverse present. The Botanica Bar & Lounge offers a serene dining experience that includes an eclectic menu of handmade dim sum and other bites that reference the neighbourhood’s global influences.

 

  • Hotel Indigo Omaha Downtown: Hotel Indigo Omaha Downtown reflects the careful craftsmanship of the past while meeting guests in the now. Located blocks away from the Missouri River, the hotel’s design includes details that emulate the underground vaults and tunnels long rumored to be passageways for 19th century fur and liquor trades. Paying further tribute to the neighborhood’s clandestine past is Anna’s Place, a speakeasy that stirs up Prohibition-inspired cocktails made with local spirits and ingredients.

 

  • Hotel Indigo Silverthorne: As the brand’s first mountainside U. hotel, Hotel Indigo Silverthorne takes inspiration from the snow caps of Colorado’s Gore Range and Buffalo Mountain and the swelling, grassy Blue River valley. Hotel Indigo Silverthorne also reflects its community’s residents – workers who came decades before to mine for gold or build the Dillon Reservoir as well as town dwellers who converge annually to celebrate the Noche de Candela Festival or the Burning of the Snowman.

Additionally, several Hotel Indigo properties have undergone major renovations in 2022 to further match evolving guest needs while celebrating the local community. Hotel Indigo Nashville – The Countrypolitan’s recently upgraded lobby, bar and restaurant embrace Music City’s creative vibes, with a rotating roster of live musicians and craft cocktails. Guests also can score vintage finds from the High Class Hillbilly pop-up storefront.