Cuba’s tourism declined by 62% from January to July of this year compared to the same period in 2025, according to official figures that highlighted the enormous drop in the island’s strategic sector.
A report published by the National Office of Statistics and Information (ONEI) indicates that 419,000 visitors have arrived in Cuba so far in 2026, compared to 1.1 million during the same period in 2025.
The ONEI report quantifies the notable absence of tourists on the island’s streets, with hotels, hostels, and private accommodations closed, as well as beaches, shops, and attractions with few international visitors.
U.S. President Donald Trump imposed a radical energy embargo on the island in January, pressuring for a change in its political and economic model. This exacerbated a preexisting crisis caused by other U.S. sanctions and a failed internal financial reform that triggered inflation.
Between May and July, the U.S. State Department announced sanctions against the heart of this industry on the island, with measures ranging from freezing accounts to being barred from operating in the U.S. financial system.
Chains such as Meliá and Iberostar – two long-standing partners of the island since the 1990s – and Royalton then suspended all their contracts in the Caribbean nation. Visa and Mastercard payment gateways were also withdrawn. Major Canadian airlines and global carriers such as Air France, Turkish Airlines, and Iberia had already suspended their flights after the government said planes could no longer refuel on the island.
Cuba received approximately 4.3 million tourists in 2019, and over the past 30 years, the travel industry had become an economic engine. Authorities acknowledged that revenues reached $3 billion annually.
Last week the country’s government has officially introduced a sweeping regulatory overhaul designed to expand private management, foreign investment, and business diversification across the tourism sector.
Aimed at modernizing the island’s business model, “groundbreaking” provisions will create unprecedented opportunities for travel professionals, international partners, and vacationers seeking richer, more diverse authentic experiences, according to the Cuba Tourist Board.
If you enjoyed or found this story useful, we’d appreciate if you would forward it to a colleague or friend who may also enjoy it. If, on the other hand, a friend shared it with you, welcome! You can get all the latest travel news and reviews from Travel Industry by simply clicking HERE.