HOTEL WEEK: Hard Rock breaking ground for Greek tourism

Hard Rock International has broken ground for a luxury resort and casino in the heart of Greece’s Athens Rivera. The Hard Rock Hotel & Casino Athens will be the first integrated resort of its kind in continental Europe and will serve as a driver for entertainment and tourism in the city of Athens.

Expected to open in 2027, the CDN$2.25 billion resort will combine an upscale hotel, world-class gaming floor, entertainment venue, international food and beverage, spa and pool complex, high-end retail promenade, and meeting and convention space.

Featured will be a casino comprised of 180 tables and 1,500 gaming machines and a tower that consists of 1,100 guest rooms and 15 dining options. Additionally, the project includes a 3,000-seat Hard Rock Live theatre with standing room for 4,000 guests and the Rock Spa and Body Rock Fitness.

Inspired by Athens’s rich legacy and culture, as well as the beautiful Mediterranean landscape, the one-of-a-kind destination expands upon Hard Rock’s growing presence in Europe.

Ed. note: Still to come this during Hotel Week: Accor, Jumeirah, Kempinski, and The Savoy, London