HITTING THE ‘SWEET SPOT’: Cruises surge for Canadians in March

Cruises are surging back to popularity among Canadians this March Break, as more travellers look to try a mode of tourism they may have avoided since the COVID-19 pandemic. Experts say Caribbean cruises are drawing greater numbers of northerners to Miami/Fort Lauderdale, Tampa Bay, and other ports of call thanks to their sun-soaked itineraries and affordable fares in the face of soaring hotel prices.

“The big change for this March compared to March 2023 is really the recovery of the cruise industry,” says Richard Vanderlubbe, who heads Hamilton-based travel agency Tripcentral.ca, which has seen more than double the tally of cruise bookings for this month versus a year earlier.

“Where I find it’s a real sweet spot for people is for families, for children, particularly teens,” Vanderlubbe adds, pointing to the wide array of activity options and space to explore, with the biggest ships boasting a capacity of more than 7,000 passengers. If you’re looking at the per-day cost including meals and what have you, it’s a good value.”

Air travel to the south is also on the rise this month, with the number of flights to Florida from Canada up by a quarter – largely due to Porter Airlines and Flair Airlines – according to aviation data firm Cirium.

Toronto’s Pearson airport expects 140,000 passengers per day over March Break – about 10% more than a year earlier. The top destinations abroad by passenger load are Cancun in Mexico, Punta Cana, Fort Lauderdale, Orlando and Miami.

Marty Firestone, president of insurance firm Travel Secure Inc., says wariness of cruise travel due to health concerns has largely faded, with the urge to escape even a mild Canadian winter overtaking that of saving money and staying home.

“Everyone’s gone back to cruising. There appear to be short memories with respect to ‘floating petri dishes,”’ he says. “They’re packed. (The) best bargain … now is cruising.”

Even as concerns about the rising cost of living catch up with Canadians, many continue to book trips.

“They may go for a shorter time, they may go to a cheaper destination, they may look for bargains. But the pattern has been that they still go,” says Jill Wykes, editor of Snowbird Advisor, an online resource for migratory Canadians.

“The one advantage if you’ve got grandparents who have a place down south is that all you’ve got to book is your flights and maybe a car rental.”