Consumer concerns about the economy are sparking changes in bookings, according to a new survey of advisors affiliated with TRAVELSAVERS Canada agencies. Notably, the high cost of travel is the top concern of clients, cited by 62% of the responding advisors. Related, 46% named unfavourable exchange rates as a client concern.
Lack of consumer confidence in the economy was cited by 36% of the respondents, with 35% saying clients are worried about inflation and rising prices. And geopolitical issues were mentioned by 38%.
Advisors shape lower-cost options
Uneasy travellers are turning to advisors for expert assistance in lowering the cost of trips, employing a variety of tactics to decrease spending.
Selecting less expensive destinations was named by 43% of advisors. Using loyalty points to offset travel costs and taking fewer trips were each mentioned by 41%. Meanwhile, 35 per cent said their clients are being flexible with travel dates to secure better fares, and 29 per cent reported that travellers are opting to vacation within their home country.
The summer of staying close to home
Canadians are opting in increasing numbers to vacation in their home country this summer, and advisors are promoting the trend. Canada is not only one of the most in-demand destinations, it’s also the number one recommendation from advisors looking to ease client concerns about cost, complexity, and global uncertainty.
While Italy led the list of summer travel bookings at 48%, Canada followed closely behind at 46%, tying with Portugal and ahead of other popular spots like Ireland and the Riviera Maya. When asked where they most often guide clients, nearly half (49%) of advisors pointed to Canada as their top choice, reinforcing the growing appeal of domestic travel as a smart, exciting, and convenient option.
“We’re seeing a clear shift toward trusted, accessible destinations and Canada is leading the way,” said Jane Clementino, Sr. VP and GM General Manager of TRAVELSAVERS Canada. “Whether it’s the appeal of exploring our own backyard or the flexibility domestic travel offers, advisors are confidently proposing Canada as their first choice for summer travel.”
2025 sales predictions shift
As a result of this changing behavior, advisors are adjusting their forecasts for 2025 sales with 35% predicting sales will rise this year. However, 21% envisioned them staying at 2024 levels, and 44% foresee their sales decreasing.
Last fall, 81% of advisors anticipated higher sales in 2025, compared with 15% who predicted sales would remain at 2024 levels. At that time, only 4% envisioned a slight decrease.
Summer bookings dip
With some consumers taking a wait-and-see approach to travel, hoping their personal situation improves, summer sales have trended slightly down from last year.
At the same time, 29% of advisors said their summer travel bookings are up from last year, while 52% reported sales are down. Meanwhile, 19% of the respondents said sales are level compared to summer 2024.
“Even with economic and geopolitical concerns, Canadians are still prioritizing travel,” said
Clementino. “Advisors are essential in this environment. They bring expertise, flexibility, and access to value-driven options that help clients feel confident and excited about their plans no matter their budget.”
Advisors from TRAVELSAVERS Canada took the survey from April 22 to May 9, 2025.
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