Break out the tiny bubbles – The Hawai‘i Tourism Authority (HTA), the state agency providing holistic tourism management for the Hawaiian Islands, has awarded the contract for Destination Brand Management and Marketing Services in Canada to VoX International.

HTA issued an RFP for Destination Brand Management and Marketing Services for the Canada Market requesting a contractor to educate Canadian visitors about travelling mindfully and respectfully, while supporting Hawai‘i’s communities.

The contract was awarded to the incumbent, VoX International, allowing the agency to continue to work on HTA’s behalf as Hawaiʻi Tourism Canada. The new contract will cover 2.5 years, beginning on June 30th, and has an option for one two-year extension.

“We are honoured and delighted that HTA has chosen to continue our partnership. We will continue our efforts to market the Hawaiian Islands to Canadians, while encouraging mindful travel and a regenerative tourism model that is respectful of cultural values, the local community and the ‘āina (land). We are excited for the rewarding work that lies ahead”, said Susan Webb, President of VoX International.

VoX has managed the account since 2017, working closely with HTA, Island Chapters and key partners in destination, on trade initiatives, digital marketing, social media, public relations, crisis communications and consumer marketing.