G Adventures has announced that Cambodia will be the new host for its 2026 GX Summit in Septmeber. Having originally been set to take place in Morocco, the Toronto-based tour operator says the decision to change location reflects GX’s core mission to use travel as a force for good by supporting destinations where community tourism can have the greatest positive impact.
“GX is so much more than a conference,” said Bruce Poon Tip, founder of G Adventures. “It’s about celebrating the power of travel done right, in destinations where our global community can help drive real, positive change. Morocco has enjoyed significant tourism success in recent years while Cambodia, despite being a spectacular and safe destination, has faced challenges following regional unrest, which impacts the livelihoods of local people.”
Now in its fourth year, GX brings together a global community of travel agents, partners, media, content creators, travellers, industry leaders and G Adventures staff to experience firsthand how community tourism supports livelihoods, preserves culture, and creates long-term economic opportunity.
G says hosting the GX Summit in Cambodia aligns with that vision, placing the spotlight on a destination where tourism recovery can directly benefit local people.
The company notes that the move continues a clear pattern in GX’s history. Over the past three years, the summit has been intentionally hosted in destinations navigating recovery and renewal, including Peru following civil unrest, India as it slowly rebounded from the pandemic, and Jordan, which saw a 186% increase in G Adventures passengers after GX took place there in September 2025.
“Looking back, the impact is undeniable,” added Bruce Poon Tip. “GX doesn’t just talk about community tourism, it helps to activate it. I couldn’t be more excited for Cambodia to be the next chapter in that story.”
GX Cambodia will take place from Sept. 23 to 28 and will celebrate the destination’s rich history and culture, exploring both Phnom Penh and Siem Reap, while offering attendees the opportunity to meet local communities and visit inspiring projects firsthand.
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