From exploring Norway’s pristine fjords to venturing deep into the Amazon and to discovering the cultural heritage of Northern Morocco, Abercrombie & Kent (A&K) has curated a list of seven destinations that promise “a fresh perspective on beloved destinations” for travellers in 2025.
The US-based tour company naturally offers tours to all them, with itineraries designed to uncover hidden gems and provide access to off-the-beaten-path experiences, such as newly opened or renovated Sanctuary camps, lodges, and riverboats, while offering guests a unique blend of luxury and adventure.
- Morocco – Northern Morocco
Northern Morocco is emerging as a hotspot for travellers seeking a blend of natural beauty and rich culture. With its blue-painted town, rugged mountains, and vibrant markets, the region offers an intimate, less-explored side of Morocco. The rise of cultural festivals and new attractions, such as the Museum of Parure and a contemporary art museum, makes 2025 an exciting time to visit.
In response to this growing appeal, luxury hotels are expanding their presence. The Royal Mansour Casablanca opened in July 2024, while Rabat has recently welcomed a Ritz-Carlton and a new Four Seasons is set to open in late 2024. In Marrakech, the newly opened Park Hyatt and the recently renovated Four Seasons Resort Marrakech add to the luxury offerings. Additionally, United Airlines will launch a direct Newark-to-Marrakech route in October 2024, enhancing accessibility for U.S. travellers.
- Uganda – Bwindi Impenetrable Forest
2025 is the perfect year to visit Bwindi, one of the last strongholds for mountain gorillas. Celebrating 30 years of conservation success, the forest has seen a rise in gorilla populations. Additionally, the Uganda Wildlife Authority plans to habituate chimpanzees in Bwindi, adding chimpanzee trekking to the region’s unique wildlife offerings. With Uganda Airlines set to launch direct flights between Entebbe and London by late 2024, reaching this misty, remote haven will be easier than ever, offering an unforgettable opportunity to connect with these incredible creatures.
- Peru – The Amazon Rainforest
Peru’s Amazon Rainforest offers an adventurous alternative to traditional safaris for 2025. Water-based wildlife encounters challenge even the most seasoned safari-goers, rewarding keen eyes with rare sights in a biodiverse landscape. For those returning to Peru, it’s an ideal way to explore beyond Machu Picchu, especially with new luxury riverboats enhancing the experience. For travellers seeking a unique blend of adventure, wildlife, and culture, the Peruvian Amazon promises a transformative experience in 2025.
- Italy – Tuscany
Tuscany remains an iconic destination, known for its picturesque landscapes and world-renowned wines. In 2025, Tuscany offers even more reasons to visit, including special anniversaries and exclusive experiences. Highlights include the 100th anniversary of Masceleria Falaschi in San Miniato, where travellers can enjoy traditional Tuscan cuisine during the village’s truffle festival. With Rome drawing extra crowds for the Roman Catholic Jubilee year, Tuscany provides a serene escape.
- Vietnam – Culinary and Cultural Adventures
Vietnam continues to captivate travellers with its dynamic culinary scene and rich cultural heritage. With Michelin recognizing seven restaurants for their culinary excellence—four awarded in 2023 and three more this year – food lovers will find an exciting gastronomic scene to explore. Moreover, the country will celebrate the Golden Jubilee of Reunification Day on April 30, 2025, marking a historic milestone in its unification, making it an especially meaningful time to visit.
- Southern India – Temples and Traditions
A&K experienced a significant increase in demand for travel to India over the past two years, with focus on the northern region around Udaipur, Jaipur, and the Taj Mahal. However, there is a growing opportunity for exploration in the south, away from the crowds.
Southern India presents travellers with a rich tapestry of experiences, from exploring ancient temples and architectural marvels to immersing themselves in diverse natural landscapes, including the Kerala’s serene backwaters. Visitors can indulge in unique culinary delights, encounter wildlife in national parks, and discover extraordinary spice villages, tropical coastal cities, and impressive rock temples adorned with intricate carvings. The fully renovated Taj Malabar in Kochi blends the historic charm of its 95-year-old heritage with modern amenities for a truly unique experience.
- Northern Europe & Arctic
With the growing popularity of cool-cations – vacations to cooler climates during the summer months – Northern Europe and the Arctic are poised to offer unforgettable experiences in 2025, featuring exciting destinations such as Iceland, the Faroes, Scotland, Ireland, Norway, Denmark, and the Arctic Circle.
Travellers can visit subarctic islands, volcanic landscapes, and rugged coastlines, venturing from Iceland’s vibrant Reykjavik to the Westman and Faroe Islands, the Isle of Skye, and Dublin.
Norway’s majestic fjords provide breathtaking views and outdoor adventures, while Denmark’s charming cities, particularly Copenhagen, are known for their culinary delights and innovative design.
Additionally, the Arctic Circle invites visitors to experience a vast breadth of Arctic wildlife habitats, including the polar bear haven of Svalbard. This blend of stunning landscapes, rich culture, and cooler summer climates makes Northern Europe and the Arctic an ideal choice for travellers in 2025.
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