National Tourism Week (NTW) – April 15-19 – is coming up. The campaign is orchestrated by the Tourism Industry Association of Canada (TIAC) and billed as a crucial platform for highlighting the pivotal role of tourism in Canada.
TIAC, along with its supportive partners, is enthusiastically inviting all Canadians, including members of the trade, to partake in the 14th annual celebration of the nation’s offerings to the world – this year under the banner “Canada: Powered by Tourism.”
Indeed, the sector accounts for one in 15 jobs nationwide, infusing over $100 billion in expenditure into the Canadian economy.
“But the significance of tourism transcends mere economic measures,” says TIAC. “Its profound impact weaves through the cultural tapestry of Canada, reflecting the diverse ideals, people, and communities that form the heart of this nation.”
Here are easy four ways, TIAC suggests, to involved:
Go green
Whether you are a destination, landmark, attraction, venue, hotel, or other tourism business, TIAC is asking all operators to “go green” by highlighting our important tourism assets in TIAC green (colour hex code #8BC53F). As part of the #GoGreen social media campaign during Tourism Week, going green raises awareness of the industry’s economic, social, and cultural importance.
Remember to snap a few pics and share them on social media using the official National Tourism Week hashtags of #TourismWeekCanada2024 and #GoGreen.
Don’t forget to tag the Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on X (formerly Twitter) and Instagram!
Get social
Use TIAC’s social media shareables and share these messages of support for the industry to your followers during Tourism Week 2024, April 15-19.
Be sure to use the official Tourism Week hashtag of #TourismWeekCanada2024. And remember to tag in the Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on X (formerly Twitter) and Instagram.
Share a Video Message
Share (and tag as above) a video on social media to speak about your community, company, or organization and tourism’s economic and cultural importance, and to let your followers know that you and your business support National Tourism Week 2024. Promote your successes, and the important role and contribution you make!
Uploading a 20- to 30-second video to your social media pages (i.e. Facebook, X or Twitter, Instagram) can showcase the importance of tourism and its contribution to your community, as well as highlight the unique travel experiences available there.
Spread the word
Whether speaking to clients, the media, or government during National Tourism Week 2024 (and beyond!) and use TIAC toolkit resources (available on its website) to ensure consistent messaging throughout the campaign.