As Cupid readies his arrows, a recent Flight Centre Travel Group (FCTG) survey conducted by YouGov, reveals that Canadian Zillennials – a blend of Gen Z and Millennials – are charting a new course for romance this Valentine’s Day.

Rather than the customary candlelit dinners or bouquets, younger generations are embracing travel as their love language, setting a trend for ‘roamantic’ getaways under the expansive Canadian sky and beyond.

In Search of ‘Roamance’:

• Nearly 45% of Zillennials surveyed across Australia, Canada, New Zealand, South Africa, and the UK are seeking ‘roamantic’ connections while travelling.
• Parallel to global peers, 41% of Canadian Zillennials are in pursuit of ‘roamantic’ interludes on their journeys.
• Though ‘roamance’ knows no borders, Canadian men (49%) report a higher incidence of seeking love abroad, surpassing Canadian women (33%).

‘Wanderlone’ for Solo Hearts:

• Solo travel, dubbed ‘wanderlone,’ is popular, with 60% of Zillennials surveyed across Australia, Canada, New Zealand, South Africa, and the UK indicating they are very or somewhat likely to embark on a solo adventure.
• Among Canadians (52%) planning to embark on ‘wanderlones,’ they focus on journeys of reflection and contemplation (58%), navigating the world independently (53%), and self-discovery (51%).

Insights from Flight Centre Canada’s 2023 booking data mirror these key findings: 41% of customers were couples seeking romantic escapades, while 40% were solo travellers wandering on their own.

Chadd Andre, Executive VP of Flight Centre Canada, says, “It’s a clear sign of the times – love and travel go hand-in-hand, underscoring the possibilities of connection and self-exploration we seek to experience.”