FACING THE FUTURE: Air Canada tests digital recognition for pax

Calling the process, simple, seamless, and safe, Air Canada has launched digital identification for passengers, becoming the first airline in Canada with approval to use facial recognition technology to confirm identification. The pilot project is currently underway for select customers departing from YVR for Winnipeg, and entering the Air Canada Café at Toronto Pearson, but will be expanded to other locations.

Participation is a strictly optional, and the consent-based program is not related to any government-sponsored program like NEXUS, Global Entry or US CBP Mobile Passport Control (MPC).

Eligible customers will receive an invitation to use the digital ID option, and instructions on how to create their secure digital faceprint prior to arriving at the airport.

Those who do not wish to use it may simply board as they currently do. Likewise, customers may elect to continue scanning their boarding cards manually as they do now to enter the Air Canada Café at Toronto Pearson.

Digital identification is a single enrollment feature on the Air Canada app. Biometric data is encrypted and stored only on the customer’s mobile phone. Customers must provide additional consent for the data to be used day-of travel and will only be retained for up to 36 hours subject to Air Canada’s rigorous privacy and security standards.

“Many of our customers already utilize digital credentials to simplify their daily activities such as unlocking mobile phones, entering workplaces, verifying identification during financial transactions and more,” says Air Canada Executive VP Craig Landry. “We are very excited to now take a leadership position in Canada and test digital identification using facial recognition technology to validate customer identification quickly, securely and accurately at select airport touchpoints.”

Transport minister Omar Alghabra commented, “Our government and Canadian airlines and airports are eager to move forward with innovative solutions and technologies to modernize the traveller journey in airports across the country, which would enable a more seamless and efficient air transportation system.

“Air Canada’s pilot project will speed up processes at YVR, and other airports where it’s established, while respecting robust privacy measures and security standards. This project has great potential in making gate boarding easier and faster for Canadian passengers, while maintaining strong safety measures.”