Norwegian Cruise Line has named David J. Herrera as the brand’s new President effective April 1. The move comes as Harry J. Sommer transitions to be the next President and CEO of Norwegian Cruise Line Holdings Ltd. the parent company for the NCL, Oceania Cruises, and Regent Seven Seas Cruises, effective July 1.

Herrera, who currently serves as NCL’s Chief Consumer Sales and Marketing Officer has been with NCLH since 2015, and previously served as a Senior Advisor to the CEO and Chairman of Prestige Holdings from 2012 through 2015.

Throughout his tenure, Herrera has held a variety of senior leadership roles within the organization, including SVP Brand Finance, Strategy and Consumer Research; SVP Corporate Development for NCLH; and President of NCLH China.

“David and I have worked closely together for almost a decade expanding NCL’s global presence and shaping its future,” said Sommer. “With over 25 years of robust corporate business experience and a strong financial, sales, marketing and business development background, David is a key contributor to NCL’s success, and I am certain he will continue to guide the NCL brand on an accelerated path forward.”

As NCL’s President, Herrera will be responsible for the overall strategic vision and business plan execution for the brand, as well as expand his reporting line to now include revenue management, guest services, brand finance, international sales, and the recently formed Experiences at Sea division.

In his current role, Herrera has led the sales and marketing teams to record results. In November 2022, the Company succeeded in having its best booked month ever, ending 2022 at record booking levels for 2023, therefore starting this year in a better booked position than ever before and setting another new record in January.

With Herrera’s appointment as NCL President, Adam Malone, who currently oversees consumer and integrated marketing, will assume the role of Chief Marketing Officer, and 15-year NCL veteran Michael Tomoleoni, who currently manages the consumer sales division, will now serve as the Chief Consumer Sales Officer. Jason Krimmel will assume the newly created role of Chief International Sales and Marketing Officer, working closely with Herrera to further expand the Brand’s international footprint.